There's a new way to do Instagram that you've probably never heard of. And it could change everything for you...
Ok, look.... it's time for some real talk
I know that you’ve been trying to make it happen for your biz on Instagram for a long time now...and nothing seems to be working. Even though you're doing everything right.
You probably scroll through Insta for hours every day, watching everyone else killing it with their etsy shops...fun online courses...coaching programs...photography businesses...but every time you see one of those pretty, perfectly styled squares scroll by you remember that you’ve had your own business dreams forever too. You know...that ones you don’t even really talk about anymore.
You’ve been ignoring these dreams for so long now, it probably feels normal for you to just push them aside and pretend like they never even existed.
But I see you...and I'm guessing you feel stuck.
You're asking questions like what the hell am I doing wrong?
Or is Instagram even worth my time?
And you have no clue
...well I do
There's a secret that almost no one is talking about...
...Instagram has changed a LOT. And "get more followers" is no longer a growth strategy for your biz.
You've probably read one million kajillion articles by now on how to hack Instagram's new impenetrable algorithm trying to understand why your account isn't growing? And you still don't get it.
Most of the expert hacks floating around right now are ridiculously stale. And, truth time...
...you've tried it alllll before anyway and none of it worked.
But 0.00% of this is your fault
Swearsies. You've just been given lots of lame-o advice.
Here’s what I’ve learned after building a community of 40,000 followers on Instagram...
...and using that very same community to build 2 successful (completely unrelated) businesses
Both of these dream businesses were invented straight outta the clear blue sky--no training, no background, nada. And now I'm on track to earn six figures. All because of my community on Instagram.
Say what?? Yep, I have built an entire community of besties who are:
- Deeply connected to me, and because of that connection, excited to support me and my biz.
- Dying to hear what I have to say and excited to learn from me.
- Completely comfortable pulling out their wallets to buy my products and services.
And I want to teach you how to do the exact same thing with your community.
But hold up, wait a minute. I will not be teaching you how to “get followers in your sleep” or which super secret buzzwords to use in your captions to come up higher in the Instagram search results.
If you want to get the word out about your dream biz, it’s not about exploding your follower count or going viral on Insta’s explore page.
In fact, from here on in, I don’t want you to worry about this follower count shit AT ALL
The pressure is officially off, boo.
MEET YOUR NEW BFF...
INSTA DREAM CAMP
My exact blueprint for creating a community on Instagram that is ready to buy from you, hire you, and follow you and your biz anywhere.
This is a completely new way to do Instagram...
...and trust me, you've never heard this advice before. I'm not even going to make you buy my course to find out what it is. Ready? Instead of worrying about your stupid follower count, focus on how you can make sure that every last person who's already there would never ever ever even *think* about clicking that "unfollow" button.
And I mean NEVER.
This is exactly the sort of community that I've built, and it's been THE reason that's 1,000,000% responsible for my success online.
I want to help you do the same exact thing. I want to help you figure out how to go ALL IN on the audience that you’ve already got (yep, even if it's tiny).
Stop listening to all this bullshit advice about how growing your audience by leaps and bounds is the only way to grow your biz.
Cultivating an engaged, always DMing your ass, liking all the stuff you do, cheering you on on the daily type community is actually the real key to exploding your biz and turning this dream of yours into a profitable, money-making reality.
And I want to show you exactly how I did it so you can do it too.
It’s time to go to camp.
SIGN ME UP FOR CAMP!LET'S TAKE A LOOK INSIDE OF
Here's What You Get:
- 6 WEEKLY CLASS MODULES that tackle:
- A deep dive into your content w/specific editorial calendar ideas
- Stories, live and IGTV low down with suggestions for how to best use each
- DM strategies (with swipe file copy you can steal)
- My specific methods for easy, fail-proof engagement and connection with your audience
- Loads of ideas for how to turn community members into paying customers
- All my fave tools and apps (with tech tutorials)
- My exact editorial calendar and content brainstorming process,
- Weekly todo lists, checklists & schedules
Let's walk through exactly what you'll be learning in Insta Dream Camp
NON-NEGOTIABLES
+ Business account vs personal vs creator
+ Analytics walk-through
+ Profile makeovers
+ Audience
+ Hashtag strategy
CONTENT GAMEPLAN
+ My process for building my editorial calendar
+ My unique GIVE framework for all posts
+ posting schedule
+ My secret weapons: batching and micro-calendaring
CREATING YOUR CONTENT
+ Content creation deep dive...REAL DEEP
+ Types of posts
+ Finding your voice
+ Visuals
+ Tricks for setting your content apart
ENGAGEMENT
+ Shitloads of ideas for building engagement with your community
+ DM strategies (with swipe copy to steal)
+ How to sell without selling
+ Moving your audience off of Insta (and onto your email list, blog, etc)
VIDEO DEEP DIVE
+ Insta Story techniques & content ideas
+ IGTV vs Insta Live
+ How to use video in conjunction with your main feed to make it rain
+ Tips for feeling more comfortable on video
+ Tools I use for my own video setup
TOOLS & TRICKS
+ Apps & tools to use to supercharge your presence
+ Tech tutorials
+ Behind the scenes of my own Insta account
+ To do list for the next 1, 3 and 6 months
CLOSE YOUR EYES FOR ONE HOT MINUTE AND IMAGINE IF:
- Instagram felt like a fab community of besties who you always knew would have your back, AND support your business. You’re there always providing value for them, so they're ready to follow you wherever you want to take them.
- As soon as you tell your community about your brand new biz idea, they're ready to pull out their credit cards and go to town.
- There was no pressure to increase your follower count by hundreds each month. Your account will grow, of course, but you’ll barely be noticing because you’re too busy dreaming up fun content that you know your audience is going to go gaga over.
- You weren’t worried anymore about how many likes or comments each of your posts got...you just knew that you would ALWAYS get engagement. All of your posts are intentional and all working toward boosting your dream biz.
- Your DM’s are blowing up like whoa, Every. Damn. Day.
Let’s make Instagram fun again (remember those days??)
I'm going to show you how to use your instagram community to bring your biz dreams to life
In six weeks, everything could change for you
This isn’t just pie in the sky, follow your dream b.s. This is a real-deal gameplan with specific steps, tricks, and all my secrets of what’s worked for me as I’ve built my community to 40k.
Buckle up because you've never heard most of this advice before.
I WANT IN!
Hola, my name is Erica
I'm just some chick on the internet, but also: I'm cheering you the hell on. 🏆
Even if we've never met before...even if it sometimes feels like NO ONE gets it and you're not even sure what the whole point of this biz thang even is...especially then, I'm out here waving my pom poms on TEAM YOU.
Cause I've been exactly where you are right now with my own businesses. And trust me: figuring out how to grow and connect with your own Instagram community isn't easy...but it is HANDS DOWN the most important thing you will ever do to grow your biz and play the long game.
Because of this community of mine, I've launched 2 successful businesses (my coaching biz I launched on Insta stories one day last year and then immediately had 10 clients).
In one week I made $20,000.
My connection with my community is so deep, it means I can pivot...sell new shit...offer new services. Whatever I decide to do, they're there for it cause we are one big, fat, shmoopy Insta fam now.
Hell, it's probably why you're here right now. I'M GUESSING YOU'RE IN THAT AMAZING INSTA FAM OF MINE 👋🏻
Not to brag, but I've been featured in all these spots
Here's just a small sample of the sorts of DM's I get on Insta now on the daily. My community is ride or die with me
Your business deserves this same exact kind of love...and so do you
The connections I shared with you from my DM's are e-v-e-r-y-t-h-i-n-g to me and my biz. I want to help you connect with your audience the exact same way. These aren't simply plug and play marketing tactics...we're going to help you make real deal, lasting, deep connections with your audience. And once you do, you're going to see that this will be THE reason your biz becomes just as successful as mine is. This amazing new community of yours is going to be the key...the thing that truly helps you take over the world (and also makes you feel good while doin' it too). In Insta Dream Camp, I teach you how to make all this magic happen.
Here are just a few of the opportunities I’ve had because of the community I’ve built on Instagram of almost 40k+ followers
- 🇲🇽The ability to pick up and just move to San Miguel de Allende Mexico with my husband and senior Basset Hound Gus
- 📝A job writing for HGTV
- 🗣Speaking engagements at conferences like SXSW and Alt Design Summit
- 🏠Having our home featured in a NYT Best selling design book (Bohemian Handbook by Justina Blakeney--and second design book feature is in the works)
- 💅🏻More client work than I know what to do with
- 👯♀️Brand collaborations for projects with: Samsung, All Modern, Lowe’s and more
What might going all in on your community mean for you??
Every single thing on this list was a direct result of relationships that were built with my Instagram community.
This community has followed me through all of my pivots, biz changes, launches, failures and successes.This community is absolutely the key 🔑 to all of my biz success thus far.
It’s my biggest and juiciest asset.
And I want to fill you in on every single thing I did so I can help you do the same types of cool things on Insta with your biz. Even if your biz doesn’t even exist yet...even if your biz barely exists...even if your biz exists but no one seems to know it’s there. I’ve got you. I see you. And I want to help.
Stop ignoring your own dreams.
Stop holding yourself back.
EVERY time I post on Instagram, my engagement is insane in the membrane
20 to 30% of the people who like my posts also usually leave a comment. I'm not very good at math, but that's totally fucking cray...in the best way possible.
This is the sort of raving fan love your ass needs too. This is what will grow the shit outta your biz.
I WANT THIS SAME KIND OF ENGAGEMENT TOO
"Erica is my go to chick for anything and everything related to my business. Her kickass advice and tell-it-like-it-is attitude have helped me immensely every step of the way. I have this woman on speed dial"
Jen Harrison
@fleamarketfab
So how much does Insta Dream Camp Cost?
INSTA DREAM CAMP
$397
OR THREE PAYMENTS OF $147
⭐️6 video course modules with lifetime access
⭐️PDF checklists, schedules, and add'l bonus material to keep you on track
⭐️Recorded Q&A Sessions with more deep-dive answers to all your most common Instagram Q's
"I'm a coach myself, so I've been around the block a few times with this whole social media game. I'm on top of everything out there online and I've checked out a ton of different programs and Instagram courses. But Erica's approach to is a completely unique and fresh take on how to grow your business. After implementing her advice I immediately started to see major shifts."
Mackenzie Fox
@rebelcoachesclub
THE DOORS ARE CLOSING SOON FOR INSTA DREAM CAMP
...and I don't know when I'm going to be offering this course again. So get your ass in there now or you might miss out on the whole thing 😥
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REAL TALK: I'm not sure if Insta Dream Camp is a good fit for you
Building a super engaged community on Instagram takes some work, yo. Are you ready for it??
This course is NOT a good fit for you if:
- 😼You’re only looking for hacks, tips and tricks to simply make your follower count go up (it will go up boo, promise...but not because you are following/unfollowing people or doing other spammy shit).
- ⏰You're not willing to put in the time, energy and effort that your dream biz will require.
- 💁♀️You’re not really that excited about the idea of connecting with your community.
- 🤳You’re not willing to share yourself on Instagram, get vulnerable and get real.
- 🍰You don’t like chocolate cake or Topo Chico (ok, kidding about that one, but also: WTH, DUDE).
This course is a kickass fit for you if:
- 🚴♀️You’re sick and tired of spending hours on Insta and just spinning your wheels.
- 🙅♀️You're happy to forever ditch your obsession with your follower count.
- 👯♀️You've been jonesing to more deeply connect with your community and you're just not sure how.
- 💵You’ve had a creative side gig (or a dream of a side gig!) forevs, and you just keep putting it off and not giving it the attention it deserves.
- 🗣You have your creative biz up and running, but as far as you can tell, no one else on planet Earth seems to be aware of this fact except for you.
- 🆒You’re finally ready to, once and for all, ditch your obsession with your follower count and give yourself permission to create and share content on Insta that lights you up inside.
- 🕺You're way the hell ready to make Instagram fun again.
FAQ: You got Q's about Insta Dream Camp? Cool. I've got A's.
I hear you on this one...there are one billion kajillion Insta courses out there right now and I know this because I've taken a lot of them myself. Almost all of them focus on the idea that getting more, and more, and more, and then some more followers should be your soul focus in life.
And while, OF COURSE, I want you to get more followers (and you will!), my approach is totally different.
The first thing I will help you understand is that the pressure to grow your account to Kim Kardashian levels is off. Halle-freakin-leujah.
During this course, you are not going to be encouraged to get "100 new followers a day" or some bullshit like that. My goal for you during the entire 6-weeks of the course is to transform your existing relationship with your followers to the point that none of them would ever, for one hot second, think of leaving your community.
I teach you all of the things that I've done (including content creation, engagement strategies, and rando fun ideas) to help you better connect with your community in a way you never have before. The end result of this will be: your existing community will become ride or die with you; this community will start sharing how rad you are and cheering you on; your community will grow; you will start selling more things/services/whatever; you will have a giant fucking blast doing it.
100% yes. In fact, I think it's fab if you are just at the earliest stages of getting your biz out into the world.
This means you are going to hit the ground running INTENTIONALLY and with a gameplan. 99.99% of us don't (myself included in my early days).
Creating an all in, ride or die community like the one I'm going to help you create with Insta Dream Camp will allow you to get your business going with a built in fan base already in place.
Let me help you build this thing the RIGHT way.
Yep, Insta Dream Camp would be fab fort you too. Lemme tell you why...
My guess is, even if you have an existing biz, if you're read allllllll the way down this page and stuck with it, you're not where you want to be with this biz. And you probably get that Insta is the best option on social media for growing it.
So even if your biz is already out there in the world, everything that you learn in Insta Dream Camp is going to help you completely change your relationship with your existing community.
I'm going to teach you how to re-invent your relationship with your followers so that they are 100% allllllll in with you in a way that they have never been before.
And you're going to have a blast going through and creating this transformation. Promise.
Well my first question would be: why the hell are you not ready to launch it? But assuming you have a REALLy good answer here, yes, I still think this course would be great for you.
Honestly, even if you have NO plans to launch a biz, the sorts of things you will learn in Insta Dream Camp will help you create relationships and connections that will be invaluable to you.
So whether you are ready to go now, or not, everything you learn will apply to you because this is the sort of shit that EVERYONE on Insta should be doing if they are playing the long game and really trying to build a community.
REMINDER: we allllllll started with a tiny community.
You probably have a rolodex of people in your head right now who you are always adding to your "OH, I WISH I HAD AN ACCOUNT LIKE THEIRS!!!" list. Well they started out with a tiny community too...and then grew it.
So if your community is tiny RN, that's fab. You are exactly where you should be.
Everything you learn in Insta Dream Camp will help ensure that your tiny community is ready to walk to the ends of the earth for you to support you and your biz.
And while this is happening, guess what else will happen? Your community will start to grow...and then it won't be so tiny.
This is a hard question to answer as a lot of this will depend on you and how much time and effort you want to put into going all in on Insta.
Plan on spending at least an hour per week going through the course materials, and then about 30-60 mins per day on "Insta gardening" techniques I will teach you.
My first response to this one is some tough love advice: stop using this as an excuse to not show up on Insta.
No matter what your writing style is, you have something to offer. Writing takes practice and the more you practice the better you will get at it.
I'm also guessing you just haven't quite developed your own style yet (which also takes practice).
If writing isn't your fave, maybe your focus will be more on video...insta stories, IGTV and lives. That's fab too.
Bottom line is: if you want to be on Insta in a big way, you gotta sort this stuff out--and you will!
THIS DEAL GOES AWAY REAL SOON
Don't miss this opportunity to use Instagram to completely change your biz and your life.🌈
