A totally unique 3-Month biz building Intensive for tell-it-like-it-is-coaches like you who are ready to uplevel the fuck outta your business...
This hybrid program is a combo of my unique down-n-dirty 1:1 coaching, group support, and a team of DFY experts (that I hire FOR YOU and is included in the price of the program). Basically it's ALL of the needle moving, tangible pieces your biz needs RN in order to grow to straight up empire status.
I know this isn't your first time in the "group program rodeo"...I also know you don't need another follow the leader formula for your biz.
Cause step one of building your biz empire is that you truly, madly, deeply need to get this : YOU DON’T WANT A BIZ THAT LOOKS LIKE ANYONE ELSE’S.
And you've been scared AF to truly step into this idea even though it's been floating around in your head foreves cause you're worried you're missing out on some framework or formula that's gonna change the game.
Nope...you are not.
You're not sure this "do things your own damn way" can *actually* work for you and you're scared AF to take the leap.
Well put on your sneaks, bb...cause it's time.
✔️ Wanna know exactly what I did to start selling out my programs...
...getting fully booked out and creating 50-100k months easy peasy, lemon 🍋 squeezy? I made ONE single decision that totally changed the game: I decided to ignore all the motherfucking rules and do shit my own way.
✔️ You-me are a lot alike...
You've tried all the goto group and self-study programs [what up Amy Porterfield and Marie Forleo😂]. You gave it the good ole' college try and gave your all to make that shit work. But all those biz frameworks just *never* quite shake out for you, and you haven't been able to figure out why. Well I did, and lemme save you a whole lotta time: YOU ARE NOT LIKE THE OTHERS...YOU ARE EXTRA, PAVING YOUR OWN WAY, BOLDER...YOU'RE A BADASS B... AND YOUR IMPACT IS GOING TO BE BIGGGGG. YOU NEED YOUR OWN DAMN FRAMEWORK, BOO.
✔️ I KNOW you've been looking for a mastermind to help you scale. STOP
Here’s why: do you have the perfect, “omg is this real?!” biz of your dreams? Do you wake up every morn and think: “how in the HAYL are ppl paying me to do this?” Does your work day feel hella fun from start to finish? DO YOU EVEN KNOW THE ACTUAL DEFINITION OF SCALING?? If you answered “no” to any of these questions: why the fuck would you wanna scale that shit???
This is for you if you're a coach or service provider who:
✔️ Is having some good months, but just can't seem to connect the dots needed to keep it consistent. Like, can someone give you the magic formula already???
✔️Is in that "messy middle" stage of biz where you're just not sure what to focus on next. You have no shortage of ideas, but how the hayl do you connect all the dots?
✔️Is running a biz that has been cobbled, hacked and band-aided together with a bunch. of rando courses and programs and you're ready to get serious, make things profesh, and tell the universe you mean goddamn business. You want your VIP bracelet. so you can skip to the front of the line.
In this 3-month mastermind, you-n-me are gonna reinvent your biz from the ground up t-o-g-e-t-h-e-r
FUCK VANILLA COACH FRAMEWORKS, BORING ASS FUNNELS AND CUT AND PASTE BIZ MODELS THAT ALL LOOK EXACTLY THE SAME 👎☠️
In fact we’re gonna take the standard “build your biz and get to 20k months!” rule book, set it on fire, bury it in the backyard and then use the ashes to make voodoo dolls [don’t ask me how I know how to make voodoo dolls, pls...I watched a video on Youtube 🤣].
And look: this is not me saying “I’m not gonna help you get to 20k months”...this is me saying “you ain’t gonna get to consistent 20k months until you do the work of creating a biz that is a 100% reflection of YOU.”
I wanna help you build an online coaching OR service-based biz that gives you permission to show up every single day and infuse all the things you do and create with all your juicy, unique “extra-ness.”
I wanna to help you create a product suite that ONLY includes the sorts of offers and programs that make you wanna learn a trending TikTok dance.
I wanna help you create the sort of biz that you've been dreaming about but have been too darn afraid to actually build cause you're scared "it's not gonna work."
I'm gonna pull all of those ideas that you've been afraid to say out loud right the hell outta your brain.
YOU'VE BEEN HIDING THAT SHIT FOR TOO LONG, AND IT'S GOTTA STOP 🙅♀️
My biz currently feels like puppy dog kisses and unicorn eyelashes EVERY day...
🦄 These are the exact same feelings I want for you. Cause your biz *can* and *should* feel like: the day Donald Trump left office...the first time you watched Bridgerton and got to ep 5 [if you know, you know]...getting your eyebrows done for the first time after months of quarantine-ing during the "panny"...I want your biz to feel like all THAT.
👩🎤 I want you to know that every single solitary piece of your biz has been created with your own unique, dope ass formula in mind. I'm talkin about your offers...your social media presence...your graphics...your ideal clients...your vibe. You're sitting in the gorge, all glass CEO office with your feet up on the desk and YOU get to make every damn decision in your biz. Stop letting other ppl do that shit by following *their* formulas.
🙅♀️ I wanna help you ditch annnnnything in your biz that you're not 100%, tongue kiss my face, madly in freakin love with. Don't think you can start your group program yet, cause your coach training program says you have to do 1:1 for a year first? 🙄 Are you super excited to create an online course but don't think you're enough of an expert yet? 🙄 You legit only wanna work 2 days a week, but feel like you have to be on 24/7 cause that's what everyone else is doing? 🙄 I'm gonna help you shut all this shit down...to China town.
HEYYYYY. I'M ERICA
Here's the highlight reel: I left my successful career as an Interior Designer a couple of years ago (the one I invented from the clear blue sky, by the way..I had zero training🙋🏻♀️) and I decided to become a full-time online business coach.
Ever since, I've been hella busy building my own empire
✔️ My very first first 1:1 coaching program, which I announced on Insta stories, sold out in one week.
✔️ 6 months later, my first online course launch made $50,000 in one week.
✔️ I now have $50-100k months on the regs.
✔️ My 1:1 coaching roster is fully booked out six months in advance.
✔️ I Made my first million...TBD, but comin soon.😜
I'm now on a mission to help 1,000 women--women just like you-- do exactly what I did. And I truly, madly, deeply wanna help you build your own online empire so you too can have the dreamiest, most baller life you can imagine.
Speaking of dreamy lives, I moved to San Miguel de Allende Mexico with my husband and senior Basset Hound Gus in 2018 [now we live in Mexico City] When you work with me, moving to Mexico is totally optional, but also highly recommended.
Let's get into it...here's what our 3-months together in the Icon Mastermind are gonna look like...
[...trust me: this isn't some basic bitch mastermind 💁♀️]
Then in January, 2022 we get this Icon party started... and we go HARD for 3 months
Month 1
Mindset & Attraction Marketing
Lesson/Strategy call: Attraction Marketing deep dive
Have you been taught how to address objections when dealing with a potential client? Cool, well throw that in the garbage now, cause we’re going to go deep into the realm of Attraction Marketing. This is the main technique I use to grow my audience, connect with ideal clients and create content that serves as an asset for my biz.
Month 2
Content & Sales
Lesson/Strategy call: Creating dope ass content to sell your shit & build your authority Dude, here’s the truth: content is currency. And it’s the best tool you have right now to connect you with your ideal clients and make mad cash money. Your badass content is going to do most of the work when it comes to establishing your authority, growing your impact and locking in your Icon status.
Month 3
Your Product / Offer Suite
Lesson/Strategy call: Your offers and launch/evergreen product gameplan Now that we’ve figured out your attraction marketing, authority building and world domination gameplans, it’s time to dive into your current offers. Are you set up to start earning empire status cash money? You will be when I'm done with you.
I've never seen anyone else do this before in a mastermind...
When you join the Icon Mastermind you also get to choose from a TON of done-for-you and done-with-you extras all included in the price of the program. It's kind of like "choose your own adventure" but instead of opening door #1 or door #2 you get ridic fab assets for your biz that you will be able to use again and again for years to come as you grow.
⬇️⬇️⬇️HERE ARE ALL THE EXTRAS YOU'RE GONNA GET TO CHOOSE FROM ⬇️⬇️⬇️
During each of our 3 months together you will *ALSO* be working with your own team of expert collaborators...
I have curated a group of insanely talented, badass women for you who have ALL moved the needle in my own biz in a big way. This is basically a crew that includes all my "secret weapons" for empire status biz growth and now they're gonna do that for you too.
ALSO, lemme just say: the fact that I get to help you grow your biz AND help each of these rockstar chick collaborators grow THEIR businesses at the same time, gets more excited than a Justin Bieber Peloton ride.
**⭐️And remember: your CEO Coach is going to work with you 1:1 to make sure you choose the extras that are purrrrrfect for you and your biz right now. So you're not doing this alone.🌟
There's even m-o-r-e.
And not to be a dick, but I've kinda thought of everything 🤷🏻♀️
Most mastermind programs include coaching and a Voxer group...
..and ok, maybe some guest expert speakers thrown in. The Icon Mastermind is on a whole nother level.
Cause let's face it: so the fuck are you.💁♀️
All the scoop on the 3-Month Coach Icon Mastermind
[Standard Package]
✔️ 1 Kick-off 1:1 session [1 hour] to go through an "offer lab" intensive I want your offer standing out for the vanilla coach crowd, properly priced [get ready, cause that baby is going up, and on LOCK.]
✔️ 1 group coaching Zoom call per month [90+ minutes] where we dive into some strategy lessons/teachings and everyone [and their biz!] can get some up close and personal attention from me. And duh: also homework.
✔️ 1 monthly hot-seat coaching call with me per month [90+ minutes]
✔️ 1 monthly 1:1 Zoom call with your CEO Accountability coach, Greg to keep you on track with your goals throughout the program
✔️ Ongoing Voxer group for daily questions, brainstorming, chatting with Erica and getting feedback from your fellow masterminders. I will be in there to answer questions and chat with you, M-F, 8am CST through 3pm CST.
✔️ Monthly Document Review If you’d like me to take a look at an email campaign, sales page, offer outline or anything else for feedback, you can submit these to me 1x a month during the 3 months.
✔️ 6 months of monthly ongoing support after the program is over. Membership in the Icon Mastermind also gets you into my monthly Platinum Club for 6 add’l months after the mastermind is over [this means the mastermind is kinda 9 months instead of just 3]. 1x a month you will have an opportunity to join me on zoom for Office Hours to get your questions answered, get my opinion, brainstorm with me, or ask me about any challenges that might have popped up for you since the mastermind ended.
✔️ Full access to both my Instagram Coach Camp program as well as my Close Friends List Blueprint program
✔️ 1 Guiding Principle Session to get clear on your overall purpose and goals for your biz
✔️ A menu of incredible extras to choose from:
WORLD DOMINATION [choose 1] Email Welcome Series, Podcast Launch, Freebie Design, Virtual Photoshoot, Course Area Setup, Customer Avatar Deep Dive
YOU'RE A BIG DEAL [choose 1] Human Design Reading, Custom Canva Press Kit, Custom Canva Presenation, Instagram Audit, ClickUp Project Management Setup,
SYSTEMS SAVED THE DAY [choose 1] 1: time 90 min tech training, 10 hours of VA support, Custom Social Media Editorial Calendar template, Content Repurposing Jumpstart, Custom Contract for 1 of your offers.
$12,000 Investment
3 MONTH PAYMENT PLAN: 3 PAYMENTS OF $4100
6 MONTH PAYMENT PLAN: 6 PAYMENTS OF $2100
**ALSO: don't forget that this investment is a tax write-off for you and your biz 🤑
If you're someone who likes to the skip to the front of the line...the CEO Millionaire upgrade is for you
Like, you ain't playin around...you are ready for super stardom...and you want to uplevel your biz like a mofo.🙋🏻♀️
After you choose your luxury branding OR your 3-month social strategy, all the CEO Millionaires also get...
I know all this shit is getting hard to keep track of, but stick with me for another hot minute pls.
My CEO Millionaires get the highest level of support I have ever offered in a group program...
It's basically like I'm your co-CEO. And in my new role, I'd like to request that our biz have a Nespresso machine, a Peloton bike in the conference room, and "bring your dog to work day" but like, every day. Cool?
⬇️⬇️⬇️Here's what else you get when you grab your CEO Millionaire status⬇️⬇️⬇️
All the scoop on the 3-Month Coach Icon Mastermind
[CEO MILLIONAIRE Upgrade Package]
✔️ Everything included in the standard mastermind [see above]
✔️ 5 1:1 sessions with me [1 hour] 1 per month during mastermind, Offer Lab kickoff, and a final session to map out your next 6 months.]
✔️ 1:1 Voxer access to me to go into nitty, gritty, details to discuss your specific biz, offers, pricing, etc.
✔️ A CEO Millionaire ONLY extra hot-seat coaching call each month in addition to the standard group coaching call each month, you get an extra one ONLY for you and your fellow CEO Millionaires.
✔️ Weekly accountability check-ins with your CEO coach, Greg.
✔️ A full branding package including logo, color palette, submarks, etc. OR A full, 4 week Instagram launch plan for one product or offer [including feed, stories, reels, close friends, etc.]
✔️ 30 hours of VA support throughout the mastermind program.
✔️ Sales Page Copy for one of your offers or programs.
✔️ 9 months of ongoing support when program is over. Membership in the Icon Mastermind also gets you into my monthly Platinum Club for 9 add’l months after the mastermind is over. 1x a month you will have an opportunity to join me on zoom for Office Hours to get your questions answered, get my opinion, brainstorm with me, or ask me about any challenges that might have popped up for you since the mastermind ended.
$24,000 Investment
3 MONTH PAYMENT PLAN: 3 PAYMENTS OF $8100
6 MONTH PAYMENT PLAN: 6 PAYMENTS OF $4100
12 MONTH PAYMENT PLAN: 12 PAYMENTS OF $2100
**ALSO: don't forget that this investment is a tax write-off for you and your biz 🤑
I Get It: You Wanna Apply So Hard RN It Hurts
Cool, this is exactly what it's gonna look like [CLICKITY CLICK THAT APPLICATION BUTTON BELOW]👇
🌟Here's some nice shit peeps have said about their time working with me🌟
🔥 I WANNA ANSWER ALLLL YOUR BURNING QUESTIONS 🔥
When does the Coach Icon Mastermind start? How long does it run for?
✔️ This mastermind is a 3-month program, so Jan, 2022 will be month 1; Feb 2022 will be month 2; and March, 2022 will finish up month 3.
When are the meetings? How long are our sessions? What if I can't make every session live?
✔️ Once we put the group together, we will decide on days/times for our meetings that work best for everyone. Every meeting will be recorded and loaded into our special mastermind hub within 24 hours, so you can always catch up if you can't make it live.
How many women are going to be in this mastermind?
✔️ I want to keep our groups lean and mean to make sure that everyone gets so QT with me *and* with each other. So each group is going to have between 10-12 women.
WTF is this Voxer group thing?
✔️ Voxer is a mobile app that I use with all of my 1:1 clients and so I wanna use it with my mastermind chicks too. It's kind of like an Insta voice DM, but there is no annoying 1 minute time limit. So we can leave messages back and forth for each other and actually work through some real deal shit. I will be in the group every day for our entire 3 months together and you will be able to connect with, brainstorm with, and chat with all the other women in our mastermind via your Voxer group.
Tell me more about these "Extras"
✔️ Good question, amiga. You can scroll up a smidge to the "I've never seen anyone else do this before in a mastermind" section for way more scoop. But basically, I wasn't cool with simply offering "guest experts" during our mastermind. I mean, sure: guest experts can be cool-n-all, but I wanted to make sure you were getting something WAY juicier. So I curated a group of my favorite-y fave female badasses, all of whom I KNOW are going to make a gigantic difference in your business. Best of all: EVERY SINGLE one of these crazy extras is already built into the price of your mastermind. Whoop, there it is.
And your CEO Coach [aka, my husband Greg] is going to help you choose your extras based. on what's going on in your biz right now and your immediate goals.
You're gonna get to choose one from each group, BUT if you want to add on any others, no problema. You can do that a la carte for an additional fee.
How much is this mastermind? Is there a VIP option? Do you offer payment plans?
✔️ The Coach Icon Mastermind costs $12,000. There is a VIP option for $24,000 which gives you everything included in the mastermind plus a ton more [see above] . There are 3 and 6 month payment plans for Icon and 3, 6, 12 month payment plans for the CEO Millionaire upgrade.
Is this mastermind just for coaches?
✔️ Ok, so let's talk about the word "coach." Cause there are straight up coaches, and then there are service providers who might not exclusively coach, but there is DEF a coaching element to their biz. This was me back when I was an interior designer. Ppl thought that they were hiring me to decorate their house...and they were. BUT, I also did a hell of a lot of coaching as well as part of my job. So yeah, I think that there are a lot of "coaches" out there who just don't call themself a coach [Virtual assistants, graphic designers, nutritionists and chefs, etc]. If you are someone who is helping people, want to be viewed as a thought leader in your industry, and are looking to make an impact on people's lives, you are probably in the right spot.
Before you submit your application, I wanna have a lil chat...
I'm so friggin excited that you're thinking about joining my Coach Icon Mastermind crew! But before you go ahead and click that lil button to apply, let's make sure that you-n-me are cool...
✔️ I want to be crystal friggin clear about my values: BLACK LIVES MATTER. If you can't say that out loud, I do not want your money.
✔️ If you voted for Donald Trump, have a sign on your lawn OR in your garage...or support him even a teensy little bit, I do not want your money.
✔️ If you DO NOT support equal rights for the LGBTQ community, I do not want your money.
✔️ If you DO NOT support equal rights for the Asian American community, Latino American Community or really ANY marginalized community I do not want your money.
✔️ If you DO NOT believe in science, refuse to wear a mask during this pandemic or have ever posted bullshit like "free your face," I do not want your money.
Basically, If you feel anything aside from wanting to fist pump and scream "FUCK YES! to everything I said above," then you-n-me are not a match.
Please don't invest in my services or any of my programs, cause I'm DEFINITELY not the coach for you.
Still here? Ok, cool...let's go build some mother effin empires together!
⭐️ One more thing: If you're a Black woman or someone from a traditionally marginalized community who’s trying to build your online biz—and you’re hella excited to do this program but you can’t make the full investment work RN, please reach out to me via DM on Instagram [I'm @ericareitman]. I have scholarships and extended payment plan options that I’m excited to chat with you about.
Is this program right for you?🤷🏻♀️
I'M LOOKING FOR CHICKS WHO ARE:
✔️ At that “messy middle” stage of their business...you’re not brand new, but you also haven’t totally figured shit out on your own and you’re ready to stop trying to go at all this shit by yourself.
✔️ Ridiculously comfortable telling it like it is. You know what works and you know what doesn’t and you’re not down for sugar coating shit like you’re friggin Willy Wonka [ok, you might need a hand embracing this full throttle, but you’re finally ready to embrace this side of yourself].
✔️Opinionated and proud of it. You’re always the chick who does things your own way, with your own flair, and your own "extra-ness", and you’re really friggin sick of feeling like you have to apologize for it.
✔️ Ready to put on that VIP bracelet so you can skip to the front of the line, uplevel the shit outta your biz, and cheer on your new biz besties along the way.
You-n-me are vibin', cause I'm guessing you're feeling like you've NEVER been such a good fit for a program before in your whole life?
I know that you're ready to step up to the plate and be a motherfucking thought leader. I know that you don’t quite feel like you’re there yet, but I ALSO know that you’re like 11 seconds away from blowing up with the right type of push [ON WEDNESDAYS WE WEAR PINK].
Yep, you're ready, willing and excited to create a biz that stands out from the crowd, connects with your dreamiest, unicorn, puppy dog eyelashes clients, and makes all the basic b’s jealous.
By the time we’re done, you’re gonna be so “extra” loud-n-proud, you’re gonna be printing this shit☝🏻 on t-shirts and motherfucking mugs.
**THIS MASTERMIND KICKS OFF IN JAN, 2022...BE THERE OR BE SQUARE ◼️
