Your coaching biz is bout to blow the eff up...

In my first year as a coach I made over six-figures and had a 50k course launch...and my ONLY marketing tool was Instagram.

I want to teach you E-X-A-C-T-L-Y how I did it step-by-step so you can do it too....


I know you're trying REAL hard to build your coaching biz on Instagram..I also know that shit just ain't working.

It's not like you're not putting in the effort or time. I see you taking other Instagram courses (studying hard!), joining FB groups (watchin' all the Lives!) and trying to listen whenever the gurus are dishing out advice (your "coach inspo" saved post folder on Insta is f-u-l-l).

But here's the problema: regular old, been there done that Instagram advice doesn't work for you anymore...not with the kind of online biz you wanna build.

You need an Insta gameplan *specifically* designed for online coaches and service peeps

...and that's where Instagram Coach Camp comes in 🕺

✔️ Coaches need to show up on Instagram differently than the average biz mofo

Your content needs to be created to support your biz, get cool chicks into your programs, and let's be real here: make you way more 💰. You can't just slap that been there, done that Insta advice on to your online coaching biz and hope for the best...cause you've tried that shit already and, uhm... how's that workin for ya?

✔️ Your clients are waiting for you RN with their wallets open

You just need to find them. And spoiler alert: they're all hangin' out scrollin their faces off on Instagram. How does a brand new coach, in her first year in biz, make over six figures annnd have a ridiculously successful $50k course launch?? Insta friggin gram is how I did it. That's why I wanna give you the exact steps that I used to grow my online coaching biz so you can copy em and do the same thang with yours.

✔️ It's gonna feel so damn good to finally have a gameplan

I know you like to do things your own way..and you march to the beat of your own drum. Me too. I don't want you to create a cookie cutter copy of my biz or anyone else's, but let's get real: you still need a damn plan, GF. I created a framework that allows you to show up on Instagram y-o-u-r way, kill it on the daily, connect with your community and make lots of cash money, honey.

Can we get real here for a sec?

Cause I know how frustrated you might be right now.

Those "ugh, is this coaching thing even gonna work?" thoughts have even started creeping in to your head more than you would like to admit...cause, say it with me now: #yourbrainisadick. And not just any ole dick...we're talking ninja black belt level dickery. You might be in a sitch RN where your dick brain is delivering these sabotaging ideas every damn day like they're a friggin Uber Eats order.

[And truth time: if you have to listen to one more fucking James Wedmore podcast, you're gonna cut a bitch].

Then to top it off, you scroll through Insta and see all these other mega coaches talkin bout 20k months, 100k months, a  kajillion k months. They're doing  masterminds, hiring OBM's and letting their "inner CEO power shine"...all over your damn Instagram feed. 🙄

And you're just sittin over there like: uhm, hi. 🤷🏻‍♀️😐

But also!

You're COMMITTED and all the hell in on your online biz...

And you figure shit out.

And you don't give up.

Eventhough it's not always front and center in your brain, you *know* you're a kickass coach who's going to help so many women change their whole damn lives. But now you just need someone to show you the way and give you a damn roadmap. Well, helllerrrr 🙋🏻‍♀️


In this program I'm going to teach you exactly how to use Instagram to build your online coaching empire just like I did...



Look, the last thing you need is another basic bitch Instagram course, with basic bitch one-size-fits-all advice [slap a CTA at the end of every post? Respond to all comments? Uhm, thanks for all those revolutionary tips 🙄]. I see you out there and I know that you're ready to uplevel your biz in a big ass way. You're finished playing around and want to get serious about creating an online empire for yourself.

Yeah I said it...and it's time for you to start saying it out loud too.

This is why I created an Insta deep dive program *specifically* designed for tell-it-like-it-is coaches and service providers like you. Let's stop playing games, cause you-n-me are way the hell alike. And that's how I know you're  ready to take over the world, inspire tons of women and make a bazillion dollars online.


Here's what I want for you, and I want it BAD...

💰 I want using Instagram to feel like shopping the yearly Amazon Prime sale after getting your tax return check, while watching the two-hour double ep premiere of Real Housewives of Salt Lake City [HAVE YOU SEEN THIS OR WHAT?], with your cute ass rescue dog cuddled up next to you on your bombass new overpriced Restoration Hardware cloud sofa.

💰 I want you to FINALLY have a solid gold friggin gameplan for how to show your ass up on Insta, what to share, how to create those ride or die connections with your community [you know, the kind that you and I have!], and best of all: how to use the platform  to grow the fuck outta your biz and your bank account.

💰 I wanna give you all the tools you need to show up for your Insta community feeling as confident as Beyoncé in her "Formation" video. Do you remember the first time you saw that shit?? Get ready to start using the term"slay" unironically as part of your every day convo. Get ready to perfect your own damn hair flip, thank you very much.

Take off your oversized, ridiculously chic glasses, close your eyes, and imagine if...

✔️ You could stop rolling the "welp, what should I post today?" dice every day on Instagram cause you have a rock solid plan (with spreadsheets and shit).

✔️ Finding clients on Insta for your killer programs wasn't as hard as *only* buying one thing at Target [has anyone actually ever done this? No, right?🧐].

✔️ Launching new programs and courses felt fun and exciting, rather than like: OMG I CAN'T HANDLE THIS. MAKE IT STOP RN.

✔️ You didn't feel even a teensy bit guilty scheduling a midday Peloton ride, Netflix binge or deep dive into the world of Korean skincare with your fave Youtuber...cause your client roster is full and you run your online biz exactly how the fuck you want, thank you very much.

✔️ Instead of just keeping your online Sephora cart full [speaking of Korean skincare obsessions] while waiting for the VIB sale, you just click BUY every time right then and there.

✔️ All your 1:1 client calls felt like a fun day at boozy brunch with your friends...all your masterminds were filled up with cool ass chicks who have pics of VP Kamala Harris in that insane white suit on their recent always felt excited as fuck for Mondays to come.



Here's the highlight reel: I left my successful career as an Interior Designer a couple of years ago (the one I invented from the clear blue sky, by the way..I had zero training🙋🏻‍♀️) and I decided to become a full-time online coach.

Ever since, I've been hella busy building my own empire

✔️ My very first first 1:1 coaching program, which I announced on Insta stories, sold out in one week.

✔️ 6 months later, my first online course made $50,000.

✔️ I now have consistent $20-30k months

✔️ My 1:1 coaching roster is fully booked out six to twelve months in advance.

✔️ I Made my first million...TBD, but comin soon.😜

And the ONLY place I have ever marketed myself as a coach is on Instagram.

I'm now on a mission to help 1,000 women--women just like you-- do exactly what I did. And I truly, madly, deeply wanna be a part of YOUR story...and help you build your own online empire so you too can have the dreamiest, most baller life you can imagine.

Speaking of dreamy lives, I moved to San Miguel de Allende Mexico with my husband and senior Basset Hound Gus in 2018...cause why the hell not. When you work with me, moving to Mexico is totally optional, but also highly recommended.

Pull up a chair, and let's talk about exactly what's in
Instagram Coach Camp

Cause trust me: this isn't a basic bitch Insta course

Week One

Mindset Tools

This is when we’re going to get into all of the mindset tools I use on a daily basis to make sure that you’re absolutely un-fuck-withable in both your life and your biz. ðŸ’‍♀️


Week Two

Vision Boards

You’ve probably heard of vision boards...have you heard of “this is what’s gonna fucking happen” boards? In our first co-working sesh, I share special templates so we can make our own boards to tell the universe wtf we want!

Week 3

Attraction Marketing

Have you been taught how to address objections when dealing with a potential client? Cool, well throw that in the garbage now, cause we’re going to go deep into the realm of Attraction Marketing.

Week 4

Attraction Marketing Blueprint

In this week’s co-working session we’re going to brainstorm your own attraction marketing blueprint and figure out what that will look like when you weave it through your social media presence, your offers and your branding. Spoiler alert: it’s gonna be the opposite of basic b.

Week 5

Building Authority

Let’s get visible, visible [sung to the Olivia Newton John classic “Physical,” of course]. This week we’re going to dive into authority building and branding yourself via “talk triggers.” You’re in charge of what this is going to look like in your biz, but it’s going to be a critical part of building your personal brand.

Week 6

Branding Intensive

In this co-working sesh we’re going to map out all of the critical pieces of your brand [nope, not your logos and your colors]. Your language, your phrases, your vibe, hell: even your emoji’s. 


Here's way the hell more scoop on both program options

Let's help you figure out which one is right for you👇🏻

✔️ 6 deep dive training modules, pdfs, templates and all sorts of good shit

When you are done with this course, you're gonna know EXACTLY how your ass should be showing up on Insta every day in order to grow your coaching biz, promote your shit and connect with your community.

✔️ 1 Instagram Bio Audit Sesh

In the month following our start date, we'll have a live zoom sesh where I will take a look at your Insta bio and give you feedback. I wanna make sure we get as many eyeballs on your profile as we can as you put all your new Insta coach badassery into effect.

✔️ Mindset training around sales, leadership and basically how to kill it

You're gonna have all the systems and tools you need to uplevel your biz, sure. But what about your dick brain? That mofo is gonna be standing there the whole time like your annoying 15-year-old self who thought she knew everything about EVERYTHANG. I'm gonna help you through all your mind drama BS, so you can start showing up as your real deal, this is me, authentic self.

You will have access to all materials immediately upon purchase. Hells to the YASSSSSS.

I've never done this before...but I'm offering an all-in version of Insta Coach Camp that's gonna be epic...

[This is Option #2 👇🏻] The whole damn program will be done and over in ONE WEEK --with me as your coach every day--and after that week you'll be srsly ready to slay on Insta.

This goes down the week of January 11th, 2021 every day for 5 days at 10am PST / 11am MST / 12pm CST / 1pm EST

✔️ In one week, we do the entire course TOGETHER... live on zoom

Yeppers...I'm going to walk you through alllllll the concepts in each module and teach em to you my damn self. You'll have access to all the materials in the self-paced course to go back to whenever you want, but also: you probs won't even want to cause I'm gonna teach you ALL OF IT.

✔️ You have me as your coach the whole time (nope, you don't get this perk with the self-study option)

You get me every single day, face-to-face, live from my lady den (aka my office for a full week). There's no way to get stuck...cause my ass will be with you the whole way.

Each day on our zoom calls, you'll be able to ask me questions, get my feedback, and hear all about the real life examples I share from my own biz. NOTHING is off limits, yo.

Oh hold up, wait a minute: cause on top of that shit you even get 3 additional Q&A sessions on zoom where we can dive deeper after the program ends if you still need a hand.

✔️ I'm giving you all my bonus special sauce

We're not *just* gonna be going through each module together. Hells to the naw naw naw.

With every framework and concept packed in there, you're gonna get my extra special sauce teachings. I'm goin into more detail, sharing more examples and giving you real deal numbers from my own multiple six figures biz.

**And, OF COURSE, you get all of the materials and bonuses that come with the self-study program too.

Our All-In week starts on Monday, January 11, 2021 and we finish on Friday, January 15, 2021. This shit is gonna be 🔥🔥🔥

Lemme give you a tour of Instagram Coach Camp...

Get a sneak peek of what the course area looks like, how the modules are broken down and some of my fave bonuses.


Not to brag, but....ppl are kinda into me😜
I always keep it real,
but also: I'm full on obsessed with YOUR results

Before you sign up, I wanna have a lil' chat...

I'm so friggin excited that you're thinking about joining my Instagram Coach Camp crew! But before you go ahead and click that "buy" button, let's make sure that you-n-me are cool...

✔️ I want to be crystal friggin clear about my values: BLACK LIVES MATTER.

✔️ If you voted for Donald Trump...or support him even a teensy little bit, I do not want your money.

✔️ If you DO NOT support equal rights for the LGBTQ community, I do not want your money.

✔️ If you DO NOT believe in science, refuse to wear a mask during this pandemic or have ever posted bullshit like "free your face," I do not want your money.

Basically, If you feel anything aside from wanting to fist pump and scream "FUCK YES! to everything I said above," then you-n-me are not a match.

Please don't invest in my program, cause I'm not the coach for you.

Still here? Ok, cool...let's go build some mother effin empires together!

⭐️  One more thing: If you're a Black woman or someone from a traditionally marginalized community who’s trying to build your online biz—and you’re hella excited to do this program but you can’t invest in it right now, please reach out to me via DM on Instagram [I'm @ericareitman]. I want to work something out with you, and I have scholarships and extended payment plan options that I’m excited to chat with you about.


Here's exactly what your investment looks like...




✔️ 6 juicy course modules along with killer pdfs and workbooks (you get access 4evs).

✔️ Access to all of my content creation and lead tracker templates

✔️ 30 day, done-for-you Insta content cal for coaches (including feed, stories, IGTV and Lives)

1 Live Bio audit zoom sesh with me to make sure your Instagram bio is lookin hawt

⭐️ Nail your niche and nail your offer masterclasses [almost 4 hrs of trainings]

⭐️3 zoom Q & A coaching sessions for follow-up questions (in the 3 months following from start date)


 Click HERE if you're looking for the 2 payments of $267 payment plan option.



























⭐️ ALL MATERIALS AND BONUSES included in the self-paced program. ⬅️

⭐️ Daily 60-90 min group zoom trainings with me starting Monday, January 11, 2021 and ending Friday, January 15, 2021

⭐️ Group coaching with Erica throughout the week of January 11th, 2021

⭐️ Access to all of my content creation and lead tracker templates

⭐️ 3 live zoom Q&A coaching calls with me for follow-up questions (in the 3 months following our start date).

⭐️ Nail your niche and nail your offer masterclasses [almost 4 hrs of trainings]

🚨 BLACK FRIDAY BONUS: VIP Voxer Group with 1:1 support from me this Biz Bestie Voxer group will allow you to connect with your other fellow campers and ask me specific questions.


 Click HERE if you're looking for the 3 payments of $511 payment plan option.


🗣You've got some Q's? Cool, let's roll through em...👥


When does the self-study and all-in programs each start?
✔️ The self-study program starts immediately upon purchase [you will have access to all materials]. The all-in program starts on Monday, January 11th, 2021 and runs until Friday January 15th, 2021. **Remember, for the all-in version, you'll have access to all the materials in the self-study course area as well.

We will be getting together every day at 10am PST / 11am MST / 12pm CST / 1pm EST and our sessions will typically be 1.5 to 2 hours.

I can't decide which program I should do? Help me decide between self-study and all-in, por favor.
✔️ Ok, let's talk this through for a hot second.

The self-paced option would be the perfect choice for you if:

  • Your schedule is kinda whacky and unpredictible.
  • You prefer to go through programs like this on your own timeline.
  • You know you're gonna be tied up for awhile but will have time to dive in in a month or two.
  • You're not quite ready to kick things off officially with your own biz.
  • You need a more budget-friendly option.

The all-in option would be the perfect choice for you if:

  • You're sick of playing around and you're ready to uplevel your shit and become the coaching rockstar you're meant to be.
  • You like the idea of having some accountability.
  • You're totally jazzed about the idea of diving in, and being done with the whole program in only 1 week.
  • You're supes into the idea of having access to a Voxer group with direct access to me as your coach.
  • You love the community/group coaching aspect of the program.
  • You are sick of never finishing online programs, and love the idea of that NOT happening this time [as long as you show up everyday with me on zoom, there is no way you're not gonna finish this one, homie].
  • You want to spend as much time with my ass as you can, cause: duh. I rock.

I really wanna do the one week all-in option but I'm not positive I can come to the training every day. Will there be recordings?
✔️ Yep! Every single session will be recorded that week [I'm gonna hook you up everything we do: a video replay, an audio file that you can play like a podcast, AND a transcript if you wanna print it out and read through everything we covered that day].

WTF is this Voxer group thing you include with the all-in option?
✔️ Voxer is a mobile app that I use with all of my 1:1 clients and mastermind chicks. It's kind of like an Insta DM, but there is no annoying 1 minute time limit. So we can leave messages back and forth for each other and actually work through some real deal shit. I will be in the group 2-3 times per week for our entire 2 months and you will have access to all other members of the coach camp crew to brainstorm with as well.

When are the live Q&A sessions and the Bio Audit session?
✔️ Good question, amiga.

The bio audit session is on Weds, Dec 16th, 2020 at 9am PST / 10am MST / 11am CST / 12pm EST

The first live Q&A sesh [remember, these are only for the all-in crew] with me goes down on January 20, 2021 at 12pm PST / 1pm MST / 2pm CST / 3pm EST.

Q & A Sesh #2 is scheduled for Tues, Feb 23rd, 2021 @ 8:30am PST / 9:30am MST 10:30am CST / 11:30am EST.

Q & Sesh #3 [only for the All-In Crew) is happening on Weds, March 9th, 2021 @ 12pm PST / 1pm MST 2pm CST / 3pm EST.

For the Q& A sessions, I want to give you a bit of time to digest the materials, try shit out, and then come back to me with all your burning questions. We can go all night if you want [wow, yep: I actually just made that joke right here on my sales page😳]. I just mean that you've got me until every last question is answered and all my brainstorming juice is gone. And yep, this will be recorded and put in your course area the next day for anyone who can't make it live.

Do you offer payment plans? 
✔️ Yes, of course! For the self-study option I offer two monthly payments of $267, and for the All-In option I offer three monthly payments of $511 each.

Can I do this program if I don't have an actual biz yet?
✔️ Sure...In fact, holy shit do I wish I had gone through something like this before I started my own biz. If you know a coaching or service based biz is in your future and you wanna set yourself for some giganto success, let's do this.

Can I do this program if I'm not a coach?
✔️ This program was designed to help coaches, wannabe coaches and other online service providers (like virtual assistants, nutritionists or graphic designers). My approach to Instagram includes clear steps and frameworks for doing things like: setting yourself up as an authority and leader for your audience, offering value through lessons, teaching, freebies, and using content to connect with your community and convert them into clients [i.e make money, honey!]. If that's something you want to do in your biz, then Instagram Coach Camp would be a killer fit for you. If this doesn't sound like what you're looking to do on Insta, then we're just not meant to be this time around. But I still got ❤️ for ya!

Yessss, you're ready to sign up! Just so you know, this is exactly what it's gonna look like when you join Instagram Coach Camp👇🏻

Let's walk through it all step-by-step [oooh bay-behhhh, gonna get to you gurrrrrrl]🎤

First, choose your program & payment option and then check out

Here's where you decide if you wanna go with Instagram Coach Camp option #1 or #2 [reminder: the two choices are the self-paced course or the all in, one week group coaching option]. You can choose to pay in full or to go on a monthly payment plan.

Then the emails start will start rollin in...

You should be receiving 2 confirmation emails from Erica Reitman Coaching: 1."[KEEP THIS EMAIL] All the Instagram Coach Camp Scoop" email from me, and 2. A purchase confirmation email. The confirmation email will give you the opportunity to login to your course area so that you can access all the materials. **If you don't receive one or more of these emails, please reach out and let us know at [email protected] 

And then, you can access all the juicy Instagram Coach Camp shit. Hooray!

Once you set up your account, you'll be dropped into our main course area. The self-study crew will immediately have access to all materials. And for my All-In chicas, I have some juicy goodies in there waiting for you to get you going on your pre-work before we kick this party off on January 11, 2021. This is the area you will come to watch all the module videos, find PDFs, templates and more. You'll also be able to access info on all scheduled calls and learn about how Voxer will work.

"It's been a week since our last session and I am still BUZZING! I learned so much in ICC and for the first time in a long time I am not stuck for ideas. I feel like I have a full-on roadmap on how to use IG for my business. I have spun and spun with "I don't know what to share", "How do I make an offer but not come off like a jerk?" and now all that's gone. I know exactly what to share and HOW. I know in my bones that showing all parts of me is only going to help attract my hell-yeah clients. And I see now how to repurpose content (from older posts, past stories, podcast episodes) - why wasn't I doing that before?!? The content calendar is a gift! It has really helped me organize my content and plot it out in a way that feels doable and is so clear! That alone was worth the price of the course! Thank you!"


"Any class that I have taken from Erica is always packed full of value. But when I took ICC my mind was truly blown. SO GOOD! I walked away knowing that I too can use IG to grow my biz in a way that feels damn good and allows me to show up as myself. Don't hesitate to sign up - you will not be sorry! "


"If you're on the fence about working with Erica, let me just push you over the edge. In one of our first sessions together, she helped me take a budding idea and think about it in a different, bigger + more badass way. This new direction has me looking at my online offerings through a whole other (next level) lens, and I'm REAL excited about where I can take my business. It was also clear from minute one that Erica cares deeply about everyone she coaches and will go above and beyond for you if you're willing to show up and do the work."


Still not sure if this program is a good fit for you? Email me...

Let's chat and get all your questions answered.
Click the pretty pink button below and you can send me an email. These emails come straight into my inbox, so you-n-me can talk it all through, [and if I don't think this program is a good fit for you, I promise I'll give it to you straight].

Hey you. One more thing before you go...

I know you've heard me say this before, but reminder: your brain is a dick.

And it's probably telling you shit right now like this: you're out of your friggin mind for thinking that YOU could actually kill it at Instagram and make big ass money online as a coach.

You gotta tell your dick brain to fuck off. Like for realz.

Whether or not you sign-up with me for Instagram Coach Camp, I need you to promise that you're gonna let that shit go. Buh-bye.

You CAN DO legit can build your own online coaching empire. And you should.

Cause there are people out there right the hell now who need your help. They need you to tell em what's what....and to help them figure all their messy shit out...and to change their whole damn lives.

So don't leave em hangin, k?


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