THIS ISN'T A COURSE. IT'S YOUR CATEGORY-OF-ONE ERA BUILT IN REAL TIME

6 ESSENTIAL AF PROJECTS.
1 AI-POWERED SYSTEM TO BUILD THEM. 
1 FINISHED  ASSET, EVERY SINGLE MONTH

YOU COULD HIRE A WHOLE TEAM TO BUILD YOUR BRAND. OR YOU COULD JUST DO THIS.

JOIN CULT BRAND
 

TIRED OF PROGRAMS THAT DON'T ACTUALLY *DO* ANYTHING? SAME.

HERE'S HOW I'M FIXING THAT WITH CULT BRAND

This isn’t about learning how to eventually build a brand.
It’s about actually building it — right now — one asset at a time. Without spending a bazillion dollars on a team or sitting through another online course you’ll never finish.

Over 6 months, you’ll COMPLETE:
✅ A scroll-stopping freebie
✅ A welcome sequence that converts
✅ A sales page that makes people feel things
✅ Social media templates and content that actually sounds like you
✅ A signature look that stops the scroll [yep, color palette, logo & more]
✅ An invite-only vibe drop for your most obsessed followers—built without needing a Facebook group.

No fluff. No busywork. Just real projects, real results, and a brand you’re finally proud to show off.

 

SEE EVERYTHING INSIDE CULT BRAND

SORRY BUT, YOUR BUSINESS NEEDS *ACTUAL* SHIT  TO FUNCTION

I DON'T MAKE THE RULES. I'M JUST THE ONE HERE YELLING AT YOU WITH LOVE AND STRAIGHT UP FACTS.

Let’s be honest: most online programs teach theory, worksheets, and vague vibes.

But what your business *really* needs is tangible assets.

Real ones.

The kind that grow your audience, sell your stuff, fuel your content, and get people excited to be in your world.

Assets that get people obsessed, clicking, following, buying.

  • Copy so good (and so you) people trip over themselves to find the follow button
  • A sales page that makes people feel like they’re being personally called out—in the best way
  • Social media posts that don’t get lost in the beige—they build your brand while serving main character energy
  • A brand that finally feels as bold, spicy, and you as your group chat says you are

And guess what? You don’t need a $40K agency to get them.

You just need Cult Brand.

I created a dead-simple way to do it yourself—with an AI system that basically builds these assets for you.

No guesswork. No starting from scratch. Just plug in, follow the prompt sequences I created for you, and walk away every month with real results.

💡 My fully AI-powered Playbooks are the exact step-by-step prompt systems I use to build every asset in my business—from carousels to sales pages to freebies that convert like crazy.

🧠 You drop them into ChatGPT, and they basically spit out agency-level strategy, copy, and creative direction—customized to your voice, your offers, your brand.

🔁 They don’t just teach you what to build. They show you how to build it—while training ChatGPT to work like your own brand-obsessed creative team.

📦 One project, one Playbook, one scroll-stopping asset—every month, for six months.

Because this isn’t about working harder. It’s about finally building the brand you’ve been talking about for years.

⬆️ These pages above are just a tiny taste. Each monthly AI Playbook you get is typically 15 - 20+ pages of mapped out strategy, prompts, and real examples to help you build one iconic brand asset at a time. 

WAIT, WHAT EXACTLY ARE THESE  
AI PLAYBOOKS? ⬆️

Fair question. Because this isn’t just a single cute ChatGPT prompt that spits out a half-baked blog post that sounds like it was written by a tech bro robot.

Every month you'll get an AI Playbook with step-by-step prompt sequences—custom built for each Cult Brand project—that walk you through the entire build.

Start to finish. No vibe left behind.

Here’s how they work:

👉 You open the AI Playbook for that month’s project (freebie, welcome sequence, sales mag, etc.)
👉 You follow the prompts inside ChatGPT, in order, one at a time—just like you’re talking to your creative team.
👉 Each prompt pulls out the next layer of your idea, language, voice, and strategy. You work through them in order.
👉 You get a finished asset—something you can drop straight into your business THAT DAY and put to work immediately.

It’s not theory. It’s not a worksheet.

These Playbooks don’t just generate content—they teach you how to think like a creative director, write like a strategist, and move like a CEO.”

It’s how I build everything in my business now.

And inside Cult Brand, I’m handing it all over to you.

This is how your assets get built—and why they don’t sit half-finished in your Google Drive.

KIKI ATHANAS, INTUITIVE EATING COACH

The way Erica's marketing and branding brain works...I've honestly never seen anything like it. She's helped me create a community that can't seem to get enough, a business I'm in love with, and foundational assets that are always just working for me in the background. Get into her world immediately...and then sit back and watch all the magic happen. Because once she gets in your business, everything changes.

HOW THIS CULT BRAND PROGRAM WORKS: YOUR 6-MONTH BRAND GLOW-UP BROKEN DOWN

You don’t need more theory. You need a system that builds your brand in real time—on your schedule, with your voice, and your actual damn aesthetic.

Every 30 days, you’ll unlock a new theme and everything you need to turn it into an obsession-worthy asset is delivered straight to your inbox.

📥 Strategy.
📎 Templates.
🤖 ChatGPT Playbook.
✍️ Project submission + feedback.
📱 Bestie texts with spicy rants and reminders.

No live calls. No “who’s still watching this replay?” guilt. No group chat performative energy.

Just one powerful build per month—done your way.

HERE'S WHAT YOU GET EACH MONTH IN CULT BRAND: 

IF YOU'VE EVER GHOSTED A SLACK GROUP...THIS IS FOR YOU

Before you ask—no, this isn’t another group program where 400 people pretend not to be full-on annoyed with each other in a Facebook group and nothing gets done.

Cult Brand is intentionally built for grown-up biz owners with full lives, big goals, and zero interest in performative productivity.

Here’s how it works (and why it actually gets finished):

🚨 NO LIVE MEETINGS. NO COMMUNITY...AND THAT’S THE POINT.

Because we’re all busy, have lives, and live in totally different time zones.

This isn’t another digital watercooler where nothing gets done and you feel bad for "not participating" enough.

❌ No Facebook groups, Discord channels, or Slack pings (ew).
❌ No performative posting to prove you’re “engaged.”
❌ No “why is the algorithm being mean to me?” threads.
❌ No mandatory Zoom calls you’ll regret RSVPing to and miss anyway.

Cult Brand is about creating — not performing.

You’re not here to make friends. You’re here to make a brand that breaks the internet.

🗣 “You could be building your Cult Brand--or stuck in another Zoom with Karen's ring light and someone who still doesn't realize that they're not, in fact, muted.

Your call. 

LET'S BUILD MY CULT BRAND

EVERY SINGLE PROJECT YOU'LL BUILD IN CULT BRAND

Each month, you’ll walk away with one high-impact brand asset tied to that month’s theme. DONE.

These aren’t journaling prompts or mindset fluff. These are real things—things people would pay thousands for, and you get to build them inside Cult Brand with strategy, templates, and spicy shortcuts baked in.

We’re talking plug-and-play, screenshot-worthy, "wait, did you hire an agency?" level deliverables.

⬇️ CLICK EACH MONTH TO GET MORE SCOOP ON ALL OF THE INDIVIDUAL PROJECTS ⬇️

🚨 TRUE STORY: 62% OF CULT BRAND STUDENTS LAST ROUND SIGNED UP FOR ANOTHER 6 MONTHS...

 

..BEFORE THEY EVEN KNEW WHAT THE HELL THEY WERE SIGNING UP FOR.

As the first round of Cult Brand wrapped up... something wild happened:

Everyone kept asking, “What’s next?”

The catch? I didn’t have a next yet. No sales page. No structure. Not even a name.

But they didn’t care. 62% of that first cohort were so obsessed with the experience, they said: “Take my card. I’m in.”

That moment sealed it.

This wasn’t a pivot. It was proof.

I’ve always believed people were done with fluff—and ready for results.

Now I had the receipts to back it up.

This is what happens when you build a brand they never want to leave.

CULT BRAND PRICING

NOT A MEMBERSHIP. NOT A COURSE. A FULL BLOWN BRAND TRANSFORMATION WITH AGENCY LEVEL ASSETS, ALL POWERED BY AI

CULT BRAND SIGNATURE

$197

PER MONTH FOR 6 MONTHS

Everything you need to build your obsession-worthy brand—month by month.

INCLUDES:

  • The Cult Brand Drop (monthly strategy magazine)
  • Tangible project + step-by-step ChatGPT AI Playbook
  • Monthly recorded lesson
  • The Hotline (aka Erica in your texts)
  • Icon Edit personalized feedback 
  • 6-month commitment

🌟 This is the full experience. The brand build. The vibe shift. The obsession plan.

I WANT IN

CULT BRAND ON CALL (SIGNATURE + VOXER)

$897

PER MONTH FOR 6 MONTHS (ONLY 5 SPOTS AVAIL)

Everything in Signature, plus a private monthly 1:1 Coaching Voxer Day with Erica.

INCLUDES:

  • Everything in Signature
  • One full day/month of private 1:1 strategy + voice note coaching via Voxer
  • Voxer is a mobile voice messaging app on your phone
  • You get personalized 1:1 feedback, asset building help, me yelling at you—whatever you need
  • You get the option to submit up to 15 additional pages/writing/social posts for feedback.
  • You choose the day each month. We go deep.
  • 6-month commitment

🖤 1:1 coaching + real assets for your biz

I'M READY

PEOPLE DON'T JUST "FINISH" THIS 
CULT BRAND PROGRAM

They leave with actual assets, not just ideas. They build real shit, get unblocked, and finally feel like their brand is doing the heavy lifting.

@iamronii

"This online program space has become so saturated with all the same shit. Cult Brand was attractive because I didn’t actually have to talk everything to death...The AI playbooks significantly helped cut my time in figuring out the right prompts.

I've been in business for myself for 20 years, and I’ve done all that “community” stuff, and I don’t need that anymore. I just need to get stuff done."

@sarabirdnelsonhealingarts

"Erica is an extension of my marketing team - doing the research, the idea generation, the digging so that I can get shit done with clients and still feel like I have an edge and an eye to marketing.

The vibe is different. It doesn't feel like a script/package. The way Erica writes and delivers always feels more personal even when it is to a group. This is a super power of hers."

@victoriaboyd

“I’ve helped clients with their brands for years, but doing it myself kept me far too in my head… I was looking for a way to stop circling and actually make decisions.

I needed hand holding/accountability to get me to stop overthinking it.

Cult Brand made me do the frigging work every month.”

I'M ERICA.
AND I BUILD BRANDS THAT BREAK THE INTERNET

I'm gonna keep it real with you:

After years of building brands that broke the internet, speaking on stages, and serving as the behind-the-scenes secret weapon for CEOs running multi-million dollar companies…something shifted for me.

I realized I'm VERY over becoming a “boss babe” with a ring light—and if I have to post one more screenshot of someone’s Stripe account--especially mine--I was gonna hurl.

My main goal right now is figuring out how to work the least amount possible while making the most money possible.

And if that makes you feel any type of way about me, then. 💁‍♀️

I’ve got needlepoint canvases to stitch, shows about unsupervised rich teenagers to binge, and a never-ending queue of senior Basset Hounds to adopt. (Also, I live full-time in Mexico City and drink everything out of a wine glass—especially crispy Diet Cokes with True Lime and nugget ice.)

And yes, I’ve spent the last decade building a career that looks nothing like what the business girlies on LinkedIn are doing.

I used to be an interior designer. I’ve been featured on HGTV and in bestselling design books.

Now I run a brand and marketing studio with my husband Greg, and somehow… people are always asking me how I keep building things no one else is doing.

The answer? "Category of one-ness" runs through my veins.

But lately: it's because I stopped doing the most. And started building smarter.

That’s how Cult Brand—was born.

Because once I realized AI could help me create content, copy, and full-blown brand assets in a fraction of the time (and without hiring a team), I was like… ohhhhhhhh. This is the move.

So now I’m sharing it.

Not to give you another course to half-watch while doomscrolling.

But because I’ve been anti-gatekeeping since before that shit had a hashtag—and I want more of us out here building brands that actually do what they say they’re gonna do.

This isn’t about slapping a vibe on your business and hoping for the best. It’s about turning that big vision in your head into real assets that sell, spread, and scream: “Damn, who is she? And how can I get deeper into her world?”

One scroll-stopping, screenshot-worthy, money-making build at a time.

So you can stop building everything from scratch and start running your business like someone who values her damn time.

Because you’ve got your own shows to watch, your own wine glass to fill, and your own category-of-one brand to build.

 WANT ME TO JUST TELL YOU EXACTLY WTF TO DO IN YOUR BUSINESS? 

YOUR BRAIN CALLED. IT WANTS A DECISION MAKING SABBATICAL...

...Because you’ve been stuck in a DIY decision spiral since 2020.

It’s not the content.
It’s not the Canva.
It’s not your vibe that’s off.

It’s that your brain is exhausted from making 1,458,214 decisions every single day.

→ What should I even be building right now?
→ Do I need a funnel or a brand shoot or a vibe shift?
→ Should I launch something new? Fix the old thing? Move to Portugal??
→ Wait… is this even working?

You’re exhausted. Not because you’re doing too little—But because you’ve been doing all of it.

After working with hundreds of brands, I’ve figured out exactly which assets matter—
And more importantly, how to build them without needing a $40K agency, a marketing degree, or a team of caffeinated interns.

That’s why I created Cult Brand.

Every month, you get:
🧠 A done-for-you creative roadmap
📝 A stack of AI prompts that walk you through the build
🎯 Zero guesswork
📦 And one scroll-stopping, strategic-as-hell brand asset—DONE

Every single decision has already been made FOR YOU.

All you have to do is follow the plan and let the system (and ChatGPT) do the heavy lifting.

Welcome to your “I don’t make decisions—I make moves” era.

Where your brand gets louder, your brain chills the f*ck out, and your to-do list stops gaslighting you. 

I WANT YOU TO TELL ME WHAT TO DO

SCREENSHOTS OR IT DIDN'T HAPPEN

Real texts from real members inside the Cult Brand Hotline. Every one you see is a direct reply to me. Cult Brand keeps people building.

YOU’VE ALREADY TRIED THE OTHER COURSES, COACHES, AND COMMUNITIES.   
YEAH, SAME

WANNA COMPARE NOTES? I'VE SPENT OVER 50K ON THIS ONLINE EDUCATION STUFF.

So why isn't any of it *actually* working? Why is your biz *still* not where you know it should be?

(And yes, I’m looking at you, overpriced masterminds and Slack threads full of ‘quick q’s.’)

Let’s keep it real:

  • You join a membership... and two months later you're ghosting sessions and drowning in replay guilt you know you're not going to act on.

  • You consider 1:1 coaching… until you realize you’ll need a small inheritance or a shady OnlyFans to pay for it. And let’s be honest—Donald Trump is out here trying his hardest to collapse the economy for funzies, so that doesn't help. 🤬

  • You want to meet smart people, but if you have to endure one more community thread where someone earnestly asks, “So, how does TikTok work again? I'm not sure how to use it?”—you might punch a puppy.

  • You KNOW reaching cult brand status takes effort, but also: you’re exhausted by the fluff.

I made something that fixes all of that.

It’s structured. It’s sexy. It’s plug-and-play.

And it was built for high-functioning introverts [ADHD is a +] and “tell me what the fuck to do and I'll do it” girlies who want results--in their biz and their bank accounts--not another accountability circle.

NO START DATES. NO SCHEDULE. JUST YOU, THE WORK THAT MATTERS, AND A SYSTEM THAT ACTUALLY GETS IT DONE. 

I'M READY

ANNIE LEDVINA, ER DOCTOR

"I've literally never used AI in my life before this… I spent hours a month really working intimately with myself and AI to think and dream on this business. The playbooks are brilliant. I have so much stuff I didn’t even turn in that is foundational to what I want to create going forward. I loved having the hard deadline each month—like for better or worse, I turned in my shit.”

LET'S BE CLEAR ABOUT MY VALUES…

I’m not politically neutral. 

I think Donald Trump represents a real and present threat to democracy, bodily autonomy, and the safety of marginalized communities. I’m not interested in pretending otherwise to keep things comfortable.

What’s happening in the U.S. right now is shocking, devastating and not okay. And even though I live in Mexico, I still care deeply about what’s going on back home—because harm doesn’t stop at borders, and neither does responsibility.

This work for me is about economic agency.

I’ve seen what happens when money ends up in the hands of thoughtful, values-driven people—creatives, women, queer folks, and anyone who doesn’t treat cruelty like a competitive sport. It does real things:

  • It builds safer communities

  • It funds better futures

  • It creates options where systems are failing us

If you’re looking for a business that stays vague to stay comfortable, this probably isn’t it.

But if you believe building something meaningful also means being clear about what you stand for?

You’re in the right place.

⚠️ "I'M TOO SMALL TO BE A CULT BRAND" IS THE LIE THAT'S KEEPING YOU SMALL

 

YOU PROBABLY DONT' ACTUALLY BELIEVE YOU CAN HAVE CULT BRAND STATUS...AMIRITE?

Because in your mind, that’s something for other people:

  • The ones whose TikToks go viral while they make matcha in a silk robe.
  • The ones casually vlogging in bikinis from luxury Airbnbs.
  • The 24-year-olds with aesthetic morning routines, ring lights, and a camera setup that costs more than your rent.
  • The ones who blink and suddenly there are 600 comments screaming “omg need this.”
  • The ones who already have the podcast deal, the email list, the shiny branding, and the free PR.

But here’s what I’ve seen over and over again:

Cult brands don’t start with clout. They start with a spine.

With a perspective that pisses some people off.

With visuals that don’t need a logo to be recognizable.

With language that makes people say, “wait, who is this??”

With the guts to build something that doesn’t beg for approval.

The real reason most business owners don’t even think about building a cult brand?

It's because they’re stuck duct-taping together their freebie.

Googling “how to write a welcome sequence.”
Trying to get ChatGPT to sound like them and failing miserably.

They’re so busy chasing the basics, there’s no time or brain space for anything bigger.

That’s exactly why I built this program the way I did:

We focus on the assets and the cult brand energy—so you’re not just “creating content”… you’re building something that people stick around for.

This is the start line. Not the finish line.

REAL TALK: 
IS THIS PROGRAM FOR YOU?

Let’s be honest: you’re not here because you’re dreaming of a bangin' telegram channel...or craving another group Zoom.

You’re here because:

→ You don’t want to spend $25K hiring a copywriter, designer, and funnel person to build the basics
→ You already bought a few courses and can’t bring yourself to watch one more hour of zoom nonsense
→ And you’re wondering if you’re “too beginner” or “too advanced” for something like this

Let me clear that up right now:

This is for the business owner who wants shit done. No fluff. No vibes-only theory. No checklists collecting dust.

Just one iconic brand asset each month, built start-to-finish with an easy AI system that was specifically created to walk you through each project. 

So if you're sitting there thinking...

▶️“I have a welcome sequence... but I wouldn't call it good.”
▶️ “My freebie is from 2019 and sounds like a Pinterest caption.”
▶️“I know what I want to say... but somehow it always sounds beige AF.”

...Then yes. You're in the exact right place.

And no—this isn't just for influencers, seasoned CEOs, or people with a marketing team.

It's for creators, coaches, service providers, and solopreneurs who are building their brands in real time—and want a system to do it smarter, faster, and way more stylishly.

Welcome to the no-agency, no-overwhelm, no-cringe era of building your brand.

THESE WOMEN DIDN'T NEED ANOTHER COURSE OR COMMUNITY

They needed momentum, assets, and a brand that actually felt like them. Here’s what happened inside Cult Brand.

@drangelinadavis

“This opened my eyes to so much possibility that exists...It really took me from being just a more ambitious entrepreneur to really taking my mind to that elite icon, millionaire status. Now… all the pieces of the puzzle are finally in place.” [past client]

@tanya.focus

“I preferred not having the community noise or live calls, as I always felt I was behind. I could do it on my own time and use the broad deadline of the end of the month to get it done. The defined monthly project helped me build up in steps."

@anne_reuss

“Getting a ‘POV’ FLIPPED THE SCRIPT! … I can finally say I’m more than just a virtual personal trainer. You are incredibly FUN in the way you deliver content—it is not a burden AT ALL to watch your masterclass, and read your PDFs.”

YOU DON'T BECOME A CULT BRAND BY ACCIDENT...BUT YOU ALSO DON'T NEED TO FIGURE IT OUT ALONE ANYMORE

LOOK, BECOMING A CULT BRAND IS HARD AF...I'M NOT GONNA BULLSHIT YOU

It's not about manifesting or writing cute captions.

It’s about building real, strategic assets that can easily carry your message and make people give a shit—on autopilot.

That’s why this isn’t some fluffy branding course or color-palette-with-a-prayer situation.

I built Cult Brand so you’d have the structure, the tools, and the actual done-at-the-end deliverables that make your brand unforgettable.

But don’t get it twisted:

Everything inside this program is engineered around the mechanics of cult brands.

The same exact ones I use with private agency clients who pay me 5 figures to do this for them.

REAL CULT BRANDS ARE BUILT FROM:

  • A clear, polarizing POV [i.e. your irresistible idea...we cover this in month 1].
  • Unmistakable language and catch-phrases people start repeating
  • A visual identity people recognize instantly
  • A shared lore
  • A sense of belonging that makes people want to stay
  • And way the hell more where that came from

So yes, you’ll get some Canva templates, the monthly AI Playbooks to help you build everything, the feedback, the text nudges.

But underneath all that?

You’re building a category-of-one brand people feel—before they even know what you sell.

You’re building a category-of-one brand people feel—before they even know what you sell.

I'M READY

STILL GOT SOME QUESTIONS ABOUT CULT BRAND?

 

Let’s clear ‘em all up so you can stop lurking and start building the brand they screenshot, study, and save.

BEFORE YOU PEACE OUT✌️...

 

You’ve officially made it to the bottom of the longest sales page in the history of the world...and you're still locked in.

So, maybe that's your sign?

I *know* you're not looking for another online course. And you’re definitely not looking for a community you have to babysit.

What you’re over is this loop:

You have a business.
You have ideas.
You know they’re good.

And somehow… none of it is getting the attention it deserves.

  • You're tired AF of watching brands with half your taste and none of your depth get the spotlight.
  • Tired of sitting on ideas that should already be assets.
  • Tired of buying templates, hiring help, and still not fixing the real problem.

Because the real problem isn’t effort...It’s that everything always resets.

Each launch starts from scratch. Each offer needs explaining.

Cult Brand gives you assets that do that work before you sell—
so momentum builds instead of disappearing.

You get structure.
You get tools.
And you get actual things finished.

Six real brand assets. Built over six months.
No agency. No community. No performative participation.

If you’re anything like me, you’re past the phase of “figuring it out.” You want to move the needle. You want your ideas to land. And you’re done dragging unfinished brilliance around with you.

Good.

That’s exactly who this is for. 

 

SIGN ME UP FOR CULT BRAND