BUILD THE CULT BRAND

A cult brand in a PDF. Delivered monthly. Designed to start fights in group chats.

Each month you’ll get a gorgeously designed, high-impact PDF magazine that breaks down one of the six themes every obsession-worthy brand actually needs to master.

We're talking swipe-worthy strategy, bold brand examples, viral formulas, and ChatGPT prompts that don’t sound like LinkedIn robots. The sort of resource you're DEF gonna make a folder for on your desktop [keep scrolling to see a sample Drop].

Here are the six themes we cover:

 1️⃣ MONTH ONE: THE IRRESISTIBLE IDEA
If your brand doesn’t have a quotable, scream-from-the-rooftops POV, you’re not a cult brand—you’re a Canva template with an email list.

This month, we’re locking in your big idea. The one that makes people say: “Ugh, I wish I wrote that.”

 2️⃣ MONTH TWO: THE CULT BRAND STARTER PACK
Most people scroll right past your content because they don’t get you yet. That’s a YOU problem—not an algorithm one.

This month, we’ll build your cult brand foundation with 5 must-have content pieces that introduce your world—and make people want to be part of it.

 3️⃣ MONTH THREE: LORE AND LANGUAGE 
Cult brands don’t just market. They mythologize.

This month is all about creating the phrases, stories, and insider slang that make your audience feel like they’re in on all the IYKYK vibes. (Without making it weird.)

 4️⃣ MONTH FOUR: THE VISUAL SIGNATURE 
No one is obsessed with a brand they can’t recognize.

This drop helps you build the kind of aesthetic that gets screen-grabbed, pinned to moodboards, and copied by wannabes [and nope you do NOT need to be a designer to do it].

 5️⃣ MONTH FIVE: THE OBSESSION LOOP
Spoiler: it’s not about launching a Facebook group.

It’s about building private club energy—without saying “community” once. This month is about exclusivity, intimacy, and earning your cult following.

 6️⃣ MONTH SIX: THE GATEWAY DRUG
What’s the one thing that turns a total stranger into your next superfan?

This final drop helps you build the perfect entry point—something so irresistible, they have to know what else you’ve got [think Freebie, but way the hell cooler].

This isn’t some dull, droning slideshow you half-watch while doing your nails.

Each session is a creative, TED Talk–meets–creative director–meets–brand bender that teaches you the core cult brand theme of the month—and exactly how to apply it to your business.

You’ll get examples. You’ll get strategy. You’ll get spicy hot takes.

Watch on your own time, binge like Netflix, and rewatch whenever your inner CEO needs a kick in the leggings.

This is the spark. The context. The game plan before you go build the thing [and most of them are only 20-30 mins long].

Each month, you’ll walk away with one high-impact brand asset tied to that month’s theme.

These aren’t journaling prompts or mindset fluff. These are real things—things people would pay thousands for, and you get to build them inside Cult Brand with strategy, templates, and spicy shortcuts baked in.

We’re talking plug-and-play, screenshot-worthy, "wait, did you hire an agency?" level deliverables.

Let’s break it down:

🧾 MONTH ONE PROJECT: THE SALES MAGAZINE
Your offer, but make it editorial.

You’ll design a high-impact, high-aesthetic digital magazine in Canva [using our template] that sells your offer like it’s a $10K luxury retreat.

Think: headlines that stop the scroll, visuals that scream brand, and a layout so good people ask, “Who designed that?”

Use it for: launching a new offer, pitching a bundle, turning your sales page into something they actually want to read.

It's Canva, baby. But make it couture.

🎬 MONTH TWO PROJECT: THE CULT BRAND SOCIAL MEDIA FOUNDATIONS PACK
Don’t make them guess who you are. Show them.

You’ll script, style, and shoot [or just create in Canva and Capcut] 5 essential social media assets every cult brand needs—like for example: a "get to know me", offer breakdown, social proof short, a "spicy hot take" reel, and a banger to show off your quirks and charms--the things that make you you.

Use it for: Instagram pinned posts, course or podcast intros, digital PR kits, or the most iconic ‘start here’ page on the internet.

**Camera shy? You’ll get the low-lift b-roll/faceless version too. No ring light required.

🗣️ MONTH THREE PROJECT: THE BRAND LANGUAGE & LORE PLAYBOOK  
Your words, but make them unforgettable.

You’ll build a plug-and-play brand voice bible — the exact phrases, stories, and spicy one-liners that make your audience obsessed.

Think: the way you talk, the things you always say, the lore that keeps people quoting you long after they log off.

Use it for: writing posts that sound unmistakably you, briefing your team or AI, or turning your brand into a world people actually want to live in.

It’s not copywriting.
It’s cult communication.

📸 MONTH FOUR PROJECT: THE BRAND KIT AND SOCIAL MEDIA TEMPLATES
No more “I just want it to look cool but I don’t know how.”

You’ll create a done-for-you photoshoot brief with everything from lookbook inspo to shot lists to prop direction—plus Canva social media templates for consistent brand visuals everywhere [ZERO design skills required].

Use it for: your next photoshoot [or your client's!], elevating your IG grid, building brand visual standards, or sending to your VA/designer like the creative director you are.

It’s giving: brand moodboard + ad campaign + aesthetic grid vibes.

🔐 MONTH FIVE PROJECT: THE VIP SYSTEM
Time to make your audience feel like they just got the secret invite.

You’ll build a 3-tier exclusivity plan using opt-ins, private pages, early access perks, or surprise-and-delight rewards that make people feel like insiders—without needing a formal community space [translation: no Facebook group required].

Use it for: turning one-time buyers into brand superfans, building a secret sales channel, or rewarding the ride-or-dies who always show up.

Spoiler: this is how you turn followers into loyalists without a Slack channel.

📥 MONTH SIX PROJECT: THE ENTRY POINT ENGINE
You’ll design and launch a freebie [no they're not dead...everyone's freebies just suck] and automated welcome sequence that feels like the front door to your brand. Yep, you're gonna prove you’re a category of one from the second someone steps into your world.  

Use it for: growing your email list with the right people, making your welcome sequence non-boring, or giving off “she’s got her shit together” energy on autopilot.

First touch, full impact. This is how cult brands start those ride or die relationships.
 

✏️ Already nailed one of these projects?

Don’t worry—we’ve got backup builds, variations and deep brand building exercises that will ensure you've always got something to focus on.

Each month includes a few bonus project ideas you can sub in (or stack on), whether you’re way ahead of the game or just here for the extra credit. Overachievers welcome.

No vague instructions. No blank Google Docs. Just smart, step-by-step ChatGPT prompt packs that walk you through building that month’s asset—without spiraling into perfectionism or “WTF am I doing?” land.
You’ll plug in your ideas. The Playbook handles the rest.

These monthly AI Playbooks are typically 10+ pages with detailed prompts that walk you through your build, in order, from start to finish.

🗣 “We don’t just tell you to do it—we give you the exact words to make it faster, sharper, and 100x easier.”

Submit your finished build and I’ll send you a custom Loom video with my hot take: what’s working, what’s not, and what you could tweak to make it hit harder.

No ego, no fluff—just sharp, strategic notes from someone who builds brands for a living.

🗣 “It’s like having your own creative director whispering, ‘Fix that. Sharpen this. Now go slay.’”

Real-time obsessions. Mid-scroll marketing rants. Links to fave cult brands and creators.
This is where the unfiltered magic lives—straight from Erica to your phone.
Reply when you want. Lurk when you don’t. Either way: it’s gold.

🗣 “You’ve never gotten this close to the source code.”

Totally fair. Here’s the no-BS version:

Cult Brand is a 6-month build-it-yourself immersion where I hand you the exact roadmap, tools, and strategic support to create 6 obsession-worthy brand assets.

You’ll get:
→ A monthly strategy magazine (The Drop)
→ A recorded masterclass (The Session)
→ A ChatGPT-powered prompt pack (The Playbook)
→ Optional personalized Loom feedback (The Edit)

You execute it all on your own, with all the hand holding you need via the Drop, Session and Playbook, and then I give you customized feedback on the asset you've created for your business.

It’s not a course. It’s not a mastermind. It’s the step-by-step blueprint your brand’s been begging for to get you to Cult Status.

Cult brand kicks off on November 1, 2025 and lasts for 6 months.

When you sign-up today to grab your spot, you'll pay for month 1. Then you'll have 5 more payments [so only 6 total] that hit on the same day you signed up, each month.

Nope. This is a 6-month commitment. Why? Because you’re not here to dabble. You’re here to build 6 obsession-worthy brand assets—and that takes more than a hot minute.

So if you're in, you're in for 6 months.

After that, you’re done. Unless...

We love an overachiever.

This format is brand new for us, so we’re going to figure out Phase 2 together. You’ll help us shape what happens next—whether that’s a new round, new themes, or something totally unexpected. And of course you can always work with Erica 1:1 or hire us to build assets for you with our Icon Agency.

Nope. And that’s intentional.

No Zooms. No schedule stress. No “can someone mute?” moments.

Live in Australia? No prob. Have a crazy, unpredictable schedule? Same.

Cult Brand is designed to fit your life, not hijack your calendar.

You’ll work on your own time, at your own pace—with everything delivered straight to your inbox.

Need feedback? Submit your project and I’ll send you a custom Loom. Easy.

Yes!

Every resource you need will land in your inbox each month, ready to go. But if you’re the kind of person who loves a digital library moment? You’ll also get access to a clean, well-organized member portal.

Use it or ignore it. You’re the boss.

Absolutely not.

Every project is designed to be as simple or extra as you want it to be. You’ll get Canva templates, creative inspo, and visual guidance every step of the way.

Zero design background? Cool.

Making Vogue-style decks for fun? Also cool.

Cult Brand meets you where you are—and makes your brand look elevated AF either way.

You’ll get access to all materials for 1 full year.

That means even after the 6-month experience ends, you can revisit past Drops, Sessions, Playbooks, and more—whenever inspiration strikes (or imposter syndrome does).

Then buckle up, because you’re about to become that girl.

The AI Playbook includes totally custom ChatGPT prompt packs that take you through your monthly project builds from start to finish—and I teach you how to actually use them like a pro.

No tech brain needed. No robotic-sounding content. No “write me a caption in the tone of Gary Vee” disasters.

Even if you’ve never opened ChatGPT before, you’ll walk away writing like your highest-level self.

Nope. But like… why wouldn’t you?

Submitting your project means you get custom, strategic, no-fluff Loom feedback from me—plus a little accountability boost baked right in.

It’s optional.

It’s powerful.

And it might just be the reason you actually finish this month’s asset instead of letting it sit in Google Drive purgatory.

Hell no.

No Slack. No Discord. No 14-tab chaos pretending to be connection.

Cult Brand is an experience created for biz owners who want to build—not perform.

You don’t need to hang out inside  another digital watercooler.

You need assets that do the talking for you.

YES. And not just “you can sit with us” yes. Like “you are literally the reason I built this” yes.

Cult Brand isn’t for the ones with a team of 7 and a PR agency on speed dial.

It’s for the ones with a bold-ass perspective and 137 followers. The ones who’ve been quietly cooking something iconic—but haven’t had the strategy, structure, or support to turn it into a full-blown brand people obsess over.

This is where you start building cult status. Not where you show up already famous.

(And if you do have 10K+ followers but feel like your brand isn’t hitting the way it should? You’re in the right place too.)

If your brand feels like a best-kept secret right now? Perfect. That’s the sweet spot.