THE CULT BRAND STARTER KIT
TURN YOUR BRAND INTO SOMETHING PEOPLE BOOKMARK, BINGE AND WON'T SHUT UP ABOUT
NO MASSIVE REBRAND.
ZERO DESIGN SKILLS REQUIRED.
YOUR FIRST PROJECT DONE IN ONE WEEKEND.
From the brand strategist who's built cult-level brands for billion-dollar CEOs
INSTANT ACCESS. ONE TIME PAYMENT ($27)
RIGHT NOW, NOBODY REMEMBERS YOU OR YOUR BUSINESS.
AND IT'S A PROBLEM
But if you’re being honest with yourself, you’ve known something’s been off for a while.
- Your work is legit.
- People always comment on your killer taste.
- You’ve been “a bit extra” your whole life in the best possible way.
But your brand? Right now, it reads like a well-behaved LinkedIn bio in a cute outfit.
You’re not basic in your opinions.
You’re not basic in how you dress, travel, decorate, spend, or spiral.
So why are you letting your brand be the most forgettable thing about you?
THE BRANDING ADVICE YOU'VE BEEN GIVEN?
KINDA TRASH, TBH.
You’re not stuck because you “haven’t done your branding yet.”
You’re stuck because your brand is technically done… and it still doesn’t feel like you.
On paper, you did everything right.
On your grid, it feels “professional but painfully unsurprising.”
YOU'VE HEARD ALL THE HITS:
- “Get crystal clear on your niche.”
- “Write a punchy ‘I help women…’ sentence.”
- “Post value 3x a day and the clients will come.” Cool.
And yet somehow you still don’t have a brand anyone remembers.
WHEN A BRAND *ACTUALLY* HITS...
You know that moment when you find someone online and your brain just goes:
OH NO. I think this is my new personality. And now you're stuck.
10 posts deep. Then 28.
Then you're on her website reading her About page like you're doing an FBI background check.
Everything feels intentional. Like there's an actual brain behind it. A point of view. Decisions you can feel.
And then you click back to your own brand and it's giving...
"Hi, I'm [Name] and I help women unlock their potential." 🙃
Yeah, no.
We’re fixing that this weekend with your Cult Brand Starter Kit—
—no content hamster wheel or pretending to be a girlboss version of yourself you’d never actually hang out with.
INSTANT ACCESS. ONE TIME PAYMENT ($27)
This is not another cute little PDF and a good luck kiss.
You’re learning the four mechanics behind every cult brand—then using a gorgeous template and step-by-step AI prompts to build your first project in real time.
HERE'S EVERYTHING INCLUDED
IN YOUR
CULT BRAND STARTER KIT
ONE PROJECT. ONE WEEKEND. ONE KILLER BRAND SHIFT.
YOU GET INSTANT ACCESS TO ALL THIS WHEN YOU SIGNUP:
📺 THE CULT BRAND MECHANICS MINI-SERIES
5 short, punchy videos that break down the 4 cult brand mechanics (with lots of examples).
🎯 YOUR FIRST CULT BRAND PROJECT
A high-aesthetic “About Me” carousel for IG or TikTok that finally makes people say “oh, that’s who she is,” not “cute LinkedIn bio, babe.”
🧠 20+ PAGE AI PLAYBOOK
Step-by-step prompt sequences that write your carousel slide by slide.
📰 THE HOW-TO MAGAZINE
Notes from the masterclass, creative inspo, and pro-tips—because I’m not sending you in without a plan.
📝 THE WEEKEND BUILD PLAN
A simple, bossy to-do list designed so this actually gets finished this weekend.
Get your first cult-brand project—and the framework you’ll reuse on every future asset in your business—without spending thousands hiring an agency, touching your logo, or disappearing into a 3-month rebrand cave.
YOU GET THE SAME SH*T PEOPLE
PAY ME BIG MONEY FOR...FOR WAY LESS
🤍 Built my multi-million-dollar online branding business from a chic AF kitchen table in Mexico City
🤍 Created a brand universe that’s pulled in 100,000+ women through bold POV, visuals, and language people repeat back to me
🤍 I get hired by 7 and 8 figure brands and founders to help them stand out and become a category of one
THE 4 CULT-BRAND MECHANICS EVERY OBSESSION-WORTHY BRAND HAS
I’ve studied cult brands like I’m getting my PhD.
The tiny brands. The billion-dollar ones. The creators people bookmark, binge, and won’t shut up about.
And after years of pulling them apart, I can tell you this:
The brands people get obsessed with are not random. They’re all built on four mechanics.
These are the exact four mechanics I teach inside the Cult Brand Starter Kit—and the exact four we use to build your first cult-brand project.
1. THE IRRESISTIBLE IDEA
A specific, slightly-unhinged belief your people can instantly say “yep, that’s me” (or tap out of). The big thought your brand stands for.
2. THE VISUAL SIGNATURE
The visual world your brand lives in.
The colors. The styling. The layouts.
The stuff that makes people recognize your brand on sight.
3. LORE + LANGUAGE
The catchphrases, stories, and weird little details people remember.
This is the stuff that makes your brand sound like someone, not just another business account.
4. INNER CIRCLE EFFECT
The feeling that there’s something happening here—and people want in.
This is what turns casual followers into people who actually care.
Inside the Cult Brand Starter Kit, I walk you through all four of these mechanics in detail.
Then we use them to build your first cult-brand project: an About Me post that pulls people into your world—and gives you a structure you can reuse across your content, launches, offers, and everything else you create next.
POV: YOUR BRAND
FINALLY HAS A PULSE
WITH THIS STARTER KIT, YOU'LL LEARN HOW TO:
- Use the four cult-brand mechanics as a lens for everything you make next—posts, launches, offers, all of it.
- Design a high-aesthetic carousel that feels like your world, not a standard issue Canva template.
- Turn your “about me” carousel into the clearest version of your brand positioning (instead of a cute paragraph you copy-pasted from LinkedIn).
- Reuse this one project again and again as the backbone for your bios, pitches, and future launches
If your goal is to keep sounding polished, neutral, and “for everyone,” this is probably not your page. If not, keep reading.
INSTANT ACCESS. ONE TIME PAYMENT ($27)
THE BAR FOR STANDING OUT RN IS IN HELL
Truly.
Marketing bros are out here acting like standing out online is some elite-level strategy.
It’s not.
Most people are just copying other people with the same overused, generic messaging. They're barely trying.
Which is great news for you.
Because this Starter Kit is not about teaching you how to become more interesting. You probably already are.
The real issue is that letting your brand actually sound like you? That feels vulnerable AF.
Way easier to post something vague than something specific enough to make the right people go, “Oh. She's my people.”
But the truth?
You don't need to become louder or more “personal brand-y” to stand out. You need to stop sanding yourself down.
This is about making your brand stop acting like the most boring thing about you.
THE CULT BRAND STARTER KIT WALKS YOU THROUGH ONE FOCUSED PROJECT FROM START TO FINISH
1️⃣ STEP ONE: WATCH THE VIDEO MINI-SERIES
3️⃣ STEP THREE: BUILD YOUR POST IN CANVA WITH THE TEMPLATE
2️⃣ STEP TWO: USE THE AI PLAYBOOK TO CREATE YOUR CULT BRAND PROJECT
4️⃣ STEP FOUR: PLUG CULT BRAND MECHANICS EVERYWHERE IN YOUR BRAND
ALL OF THIS FOR $27. YOU'VE SPENT WAY MORE ON WAY WORSE
→ 5 punchy videos that teach you the 4 cult-brand mechanics and walks you through building one flagship “About Me” drop using them.
→ A 20+ page AI playbook with step-by-step prompts for walking you through from start to finish.
→ A gorgeously designed plug-and-play Canva template.
→ A how-to magazine and a weekend build plan that walks you through everything.
WHAT YOUR ‘ABOUT ME’ CAROUSEL LOOKS LIKE AFTER THIS STARTER KIT
Your cult-level “about me” post isn’t a headshot, a job title, and three safe facts about your dog, where you went to college, and your coffee order.
It’s the stuff that pulls people into your world and has them whispering, “Wait… why do I feel like we’d be best friends?”
– your death row meal
– the unpopular opinions you’d actually post
– the receipts that you’re not new at this
– the last unhinged text you sent your best friend
– why people actually pay you (in your words, not LinkedIn’s)
This isn’t just a cute carousel. It’s your first cult-brand drop—the moment people clock your world, your rules, and realize, “Oh… she’s different.”
Inside the Cult Brand Workshop:
We build your own About Me carousel as your first cult-brand project—
and you’ll walk away with the lens to apply this to everything else: your bio, your site, your launches, your pitches.
INSTANT ACCESS. ONE TIME PAYMENT ($27)
WHY “ABOUT ME” POSTS ARE WAY THE HELL MORE IMPORTANT THAN YOU THINK
Truth time: your “About Me” posts are one of the most overlooked assets in your entire business.
You made one four years ago, posted it once, and apparently decided that was enough forever.
It’s not.
A strong “About Me” is one of your biggest quiet conversion tools because it gives people a reason to connect with you fast—through the stuff that actually makes you you.
Not your certifications, niche statement or dumb “I help women…” sentence.
▪ Your taste.
▪ Your weird little rules.
▪ Your hottest hot takes.
▪ Your unique stories.
The things that make someone read your post and think,
“Oh, I get her.”
That’s why we’re starting here.
And that’s also why I gave you 15 slides in your template. Not because I expect you to dump your entire life story into one post like a hostage note.
Because I want you to have enough material to:
➜ Post 5 slides now, 5 later, 5 again next month.
➜ Reuse pieces in future About Me posts.
➜ Pull lines, stories, and screenshots into your bio, About page, podcast bio, YouTube channel, launch content, all of it.
This is not just a throwaway post.
This is your first step in talking about yourself in a way that makes people remember you...like a real cult brand.
THIS WORKSHOP
IS FOR YOU IF:
➜ Your business is solid, but you still read as “nice, vaguely interchangeable biz owner”
➜ Every time you introduce yourself, it turns into a mini resumé
➜ You *know* you want to stand out, but your feed looks way too similar to all the other women you side-eye.
➜ You want your first cult brand project done, not living forever on a brainstorm list.
➜ You love the idea of one high-impact asset you can reuse everywhere—Grid, Stories, email—instead of another notebook full of “someday” ideas.
THIS WORKSHOP
ISN'T FOR YOU IF:
❌ You want to keep sounding professional, neutral, and have no problem "being for everyone.”
❌ You’re hoping for a straight-up Canva 101 class, not sharper decisions about your positioning and personality.
❌ You just want a caption to copy-paste, not a project that sets the tone for everything else you create.
❌ You’re unwilling to be even 5% more opinionated or visible online.
❌ You care so much about a possible/maybe/potential mean comment from Carol in Columbus, OH that you'd rather just not "rock the boat."
INSTANT ACCESS. ONE TIME PAYMENT ($27)
BEFORE YOU TALK YOURSELF
OUT OF THIS...
Do I need to already have a brand to do this?
I've bought things like this before and never finished them. Why is this different?
How long does this actually take?
Do I need design skills or to know how to use Canva?
HEY, I'M ERICA
I'm known for my straight talk so let's keep it real: you don’t need another “Instagram branding girl.” You need someone who actually builds brands people get a little obsessed with.
- I’ve been hired by the CEO of a billion-dollar company to map out a launch that didn’t look like everyone else’s.
- Big brands slide into my DMs asking to collaborate—even though I’m not an influencer and have never done the “posting three Reels a day” hustle.
- Clients come to me when they’re done being “the best kept secret” and ready to be the one people reference, screenshot, and copy.
Before this, I was a successful interior designer featured in magazines and design books. I built spaces that made people feel a certain way the second they walked in. Now I do the same thing with brands.
I’m not interested in just helping you pick a prettier Canva template or spice up your copy. I care about helping you build a brand that feels like its own little universe people want to live in.
The Cult Brand Starter Kit is your first step into that. It’s the same lens we use on our high-ticket agency projects, distilled into one weekend build for $27.
YOU'RE CLOSER TO CULT BRAND STATUS THAN YOU THINK
Even if you only ever build this one About Me project, you’ll still walk away with the cult-brand foundation you can reuse on every post, every launch and every offer in your business.
The longer your brand stays forgettable, the harder it is to fix.
This is a $27 decision that takes one weekend.
❌ There is no version of this where waiting makes sense.
INSTANT ACCESS. ONE TIME PAYMENT ($27)
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