A 3-Month small group Intensive...
...that kicks the typical mastermind model right in the face. Cause let's keep it real: you're ANYTHING but typical, amirite??
Check, baby, check baby, 1, 2, 3...
You were READY to hit empire status with your online coaching biz like Y-E-S-T-E-R-D-A-Y
You’re motivated AF, you’re investing, you’re doing the work, and still....you’re nowhere near empire status.
Sure, you've been in other programs before, but everyone else in your “cohort” [omg, can we all agree to NEVER say that word again, pls??] is speaking at virtual summits, making stacks of cash and selling out programs left and right.
I promise I didn’t cut/paste this from a bumble dating app DM, but what if I told you: it’s not you...it’s them?🧐
You don't need another group program following someone else's formula
Cause step one of building your biz empire is that you truly, madly, deeply need to get this : YOU DON’T WANT A BIZ THAT LOOKS LIKE ANYONE ELSE’S
✔️ Wanna know exactly what I did to start selling out my programs...
...getting fully booked out and creating 30-50k months easy peasy, lemon 🍋 squeezy? I made ONE single decision that totally changed the game: I decided to ignore all the motherfucking rules and do shit my own way.
✔️ I feel you big time, cause you're just like me...
You've tried alllll the damn formulas and frameworks before. You gave it the good ole' college try and tried to make that shit work. But all those biz frameworks just *never* quite shake out for you, and you haven't been able to figure out why. Well I did, and lemme save you a whole lotta time: YOU NEED YOUR OWN DAMN FRAMEWORK, BOO.
✔️ You're probs looking for a mastermind to help you scale? STOP
Here’s why: do you have the perfect, “omg is this real?!” biz of your dreams? Do you wake up every morn and think: “how in the HAYL are ppl paying me to do this?” Does your work day feel hella fun from start to finish? If you answered “no” to any of these questions: why the fuck would you wanna scale that shit???
It's time to stop being polite, and start getting real...
So turn on some Drake, fire up your eyelash serum and grab yourself a sheet mask.
Cause, I’m bout to share an unpopular opinion RN: the success that you’ve always known is within your reach, is one billion percent only avail to you if you can get your ass over the steep hill of believing that you have to be more like “them” if you wanna be hot shit.
YOU.
ARE.
NOT.
LIKE.
THEM.
And every day you pretend...every day you keep trying to make yourself follow the other guru du jour’s exclusive proprietary framework...every day you try to make yourself seem more like the perfectly coiffed vanilla coach squad, is another day you cockblock yourself from reaching the online coach empire status that you just *know* you’re meant for.
In this 3-month mastermind, you-n-me are gonna reinvent your biz from the ground up t-o-g-e-t-h-e-r
FUCK VANILLA COACH FRAMEWORKS, BORING ASS FUNNELS AND CUT AND PASTE BIZ MODELS THAT ALL LOOK EXACTLY THE SAME 👎☠️
In fact we’re gonna take the standard “build your biz and get to 10k months!” rule book, set it on fire, bury it in the backyard and then use the ashes to make voodoo dolls [don’t ask me how I know how to make voodoo dolls, pls...I watched a video on Youtube 🤣].
And look: this is not me saying “I’m not gonna help you get to 10k months”...this is me saying “you ain’t gonna get to consistent 10k months until you do the work of creating a biz that is a 100% reflection of YOU.”
I wanna help you build an online coaching biz that gives you permission to show up every single day and infuse all the things you do and create with all your juicy, unique “extra-ness.”
YOU'VE BEEN HIDING THAT SHIT FOR TOO LONG, AND IT'S GOTTA STOP 🙅♀️
My biz currently feels like puppy dog kisses and unicorn eyelashes EVERY day...
🦄 These are the exact same feelings I want for you. Cause your biz *can* and *should* feel like: the day Donald Trump left office...the first time you watched Bridgerton and got to ep 5 [if you know, you know]...getting your eyebrows done for the first time after months of quarantine-ing during the "panny"...I want your biz to feel like all THAT.
👩🎤 I want you to know that every single solitary piece of your biz has been created with your own unique, dope ass formula in mind. I'm talkin about your offers...your social media presence...your graphics...your ideal clients...your vibe. You're sitting in the gorge, all glass CEO with your feet up on the desk and YOU get to make every damn decision in your biz. Stop letting other ppl do that shit by following *their* formulas.
🙅♀️ I wanna help you ditch annnnnything in your biz that you're not 100%, tongue kiss my face, madly in freakin love with. Don't think you can start your group program yet, cause your coach training program says you have to do 1:1 for a year first? 🙄 Are you super excited to create an online course but don't think you're enough of an expert yet? 🙄 You legit only wanna work 2 days a week, but feel like you have to be on 24/7 cause that's what everyone else is doing? 🙄 I'm gonna help you shut all this shit down...to China town.
HEYYYYY. I'M ERICA
Here's the highlight reel: I left my successful career as an Interior Designer a couple of years ago (the one I invented from the clear blue sky, by the way..I had zero training🙋🏻♀️) and I decided to become a full-time online business coach.
Ever since, I've been hella busy building my own empire
✔️ My very first first 1:1 coaching program, which I announced on Insta stories, sold out in one week.
✔️ 6 months later, my first online course launch made $50,000 in one week.
✔️ I now have $30-50k months on the regs.
✔️ My 1:1 coaching roster is fully booked out six months in advance.
✔️ I Made my first million...TBD, but comin soon.😜
I'm now on a mission to help 1,000 women--women just like you-- do exactly what I did. And I truly, madly, deeply wanna help you build your own online empire so you too can have the dreamiest, most baller life you can imagine.
Speaking of dreamy lives, I moved to San Miguel de Allende Mexico with my husband and senior Basset Hound Gus in 2018 [now we have another Basset, Morty that we adopted]. When you work with me, moving to Mexico is totally optional, but also highly recommended.
Let's get into it...here's what our 3-months together in the Coach Icon Mastermind are gonna look like...
[...trust me: this isn't some basic bitch mastermind 💁♀️]
Mindset & Attraction Marketing
Have you been taught how to address objections when dealing with a potential client? Cool, well throw that in the garbage now, cause we’re going to go deep into the realm of Attraction Marketing & Mindset...which means you’re not going to have objections anymore. Your clients are gonna be so friggin magnetized to you, they’re gonna be blowin up your DM’s. And with your new mindset tools on lock, you're going to be so friggin unstoppable it hurts.
Your Offer/Package Revamps & Biz Planning
Now that we’ve figured out your attraction marketing, authority building and world domination gameplans, it’s time to dive into your current offers, programs and courses. Do these truly reflect the sort of biz you intentionally want to build? From top to bottom? My guess is NO...but that shit is gonna change as we break down all the parts of your biz and then rebuild em back up together.
Content & Sales
Dude, here’s the truth: content is currency. And it’s the best tool you have right now to connect you with your ideal clients and make mad cash money. So we're gonna figure how you can start using it in a way that feels hella fun, not at all overwhelming, and easily connects you to all the homies that you are just *dying* to work with. Let’s make sure your content is doing most of the work for you and setting you up to SELL YOUR SHIT like the badass, rockstar icon that I know you are.
We have 12 weeks together, and by the time we're done you're not gonna recognize your biz
Let's roll through what the mastermind is going to look like each week.
Week One
Mindset Tools
This is when we’re going to get into all of the mindset tools I use on a daily basis to make sure that you’re absolutely un-fuck-withable in both your life and your biz.
Week Two
Co-Working: Vision Boards
You’ve probably heard of vision boards...have you heard of “this is what’s gonna fucking happen” boards? I’m sharing special templates I created for you!
Week Three
Attraction Marketing
Have you been taught how to address objections when dealing with a potential client? Cool, well throw that in the garbage now, cause we’re going to go deep into the realm of Attraction Marketing.
Week Four
Co-Working: Marketing Blueprint
Buckle up, cause we're going to brainstorm your own attraction marketing blueprint and weave it through your social media presence, your offers and your branding.
Week Five
Authority Building
Let’s get visible, visible [sung to the Olivia Newton John classic “Physical,” of course]. This week we’re going to dive into authority building and branding yourself via “talk triggers.” You’re in charge of what this is going to look like in your biz, but it’s going to be a critical part of building your personal brand.
Week Six
Co-Working: Branding
We’re going to map out all of the critical pieces of your brand [nope, not your logos and your colors]. Your language, your phrases, your vibe, hell: even your emoji’s. These are the things your community will immediately think of whenever they think of you and yo bad self.
Week Seven
Rebuild Your Offers
This week, we dive into your current offers. Do these truly reflect the sort of biz you intentionally want to build? It’s time to switch things up. So, let’s revamp and rebuild all of your offers/programs from the ground up.
Week Eight
Co-Working: Launch Gameplan
We’re gonna map out the next 6 months offer-wise and do some money planning. I’m going to teach you how to do this planning thing while *also* building in flexibility to switch things up or add something to the mix.
Week Nine
Content is King
Content is currency and it’s the best tool you have right now to connect you with your ideal clients and make mad cash money. Let’s make your content do most of the work for you and set you up to SELL YOUR SHIT ON THE DAILY.
Week Ten
Co-Working: Editorial Calendar
Let's create an editorial calendar for your next 1-2 months based on your upcoming launches, sales or biz goals. We’re also going to fine-tune [and/or create] your content pillars so that your content is always smoothe like buttah.
Week Eleven
All about Influence
We get REAL deep about the importance of your audience growth and influence [beyond Instagram]. With the impact you’re going to make with your biz, you’re gonna need to be intentional about stepping up to the plate and claiming that icon status.
Week Twelve
1:1 with Erica
I’m gonna spend some quality 1:1 time with you to make sure your new biz blueprint is on LOCK. We’ll catch up and fine-tune anything we need to to ensure that you’re set up for your official new status of: empire builder.
I've never seen anyone else do this before in a mastermind...
...but I've included some extras [which, yep, are already built into the price of the program] that are gonna blow your damn mind👇🏻
Every Single One of These Extras Included in the Mastermind Is Going to Change Your Biz
Cause they all changed mine.
And nope, there's no extra charge for any of these...
Guiding Principles for Your Biz
OK, sure: answering that "what is your why" question is cool-n-all, but I had no idea how powerful getting clear on your business's values was until I met Christina-Laurin Stephens. Christina-Laurin created a completely unique process for working with you to identify 9 guiding principles for your business [as well as a compelling mission statement]. You'll work with her 1:1, to zone in on your own principles and have her hold your hand and guide you through the whole process. Trust me: what results is one of the most impactful and meaningful exercises you have ever gone through for your biz. You will use these guiding principles as a foundation for everything you create from here on in. My principles that Christina-Laurin created are truly one of my most treasured possessions now.
Instagram Grid Glow-Up & Mini Rebrand
When I wanted to completely reinvent the look of my brand on Instagram, the only person I ever considered for the job was Jess Jacques. Jess is like your BFF, a wannabe rapper from the 90's, a creative genius, and a Canva ninja all rolled up in one. She is a ridiculously talented designer who is ready to to help you glow up your Insta feed like nothing you could ever imagine. She is going to work with you 1:1 [using your brand colors, fonts and vibe] to create custom Canva templates that you can use again and again as you step into your true Coach Icon status. This whole process will feel like a mini-rebrand, and your Insta grid is about to get srsly blinged out.
A Human Design Biz Energy Reading
If you've never studied Human Design before, man are you in for a treat when you meet with my cosmic guru Rachel Onojafe. Human Design helps us understand our own energy blueprints and figure out how we can best show up in the world and in our own businesses. Rachel's approach to Human Design draws on Astrology as well as other modalities, and it's completely unique and dope AF. She will help you take a look at your own biz through the lens of your Human Design in order to figure out: what your programs should like, how you should be showing up on social media, your ideal audience and everything in between.
A Virtual Brand Photo Shoot
In true coach icon fashion, you're gonna need to get your ass ready for speaking invites to virtual summits, podcast interviews and book deals...and this means you'll need some sexy new pics. Jo De Magneval is a ridiculously talented photographer who lives outside of London and specializes in virtual brand photoshoots [like you're gonna do this baby in your OWN house through your phone]. Jo is going to direct you through a brand photography shoot and give you a gorgeous set of stunning photos that you can use on Insta, your website, and in all of your branding. You'll meet with her 1:1 ahead of time to plan your shoot, and she can customize your photos based on all the cool shit you have goin' on [got a podcast launch coming up? Cool, let's get you a couple of shots with your mic].
All the scoop on the 3-Month Coach Icon Mastermind
✔️Bi-weekly group coaching calls where we dive into some strategy lessons/teachings and everyone [and their biz!] can get some up close and personal attention from me. And duh: also homework.
Thursdays, 4pm EST / 3pm CST / 2pm MST / 1pm PST starting May 6, 2021
OR
Wednesdays, 1pm EST / 12pm CST / 11am MST / 10am PST starting May 5, 2021
MONTH ONE: May, 2021
MONTH TWO: June, 2021
MONTH THREE: July, 2021
✔️Every other week implementation co-working sessions where I will give you specific exercises to implement the lessons we learned the week before. Then we’re all gonna do em together. You’ll get a workbook, PDF worksheets, templates and anything else you might need.
Thursdays, 4pm EST / 3pm CST / 2pm MST / 1pm PST
OR
Wednesdays, 1pm EST / 12pm CST / 11am MST / 10am PST
[**You will choose one group: Thursday group or Wednesday group. Your bi-weekly co-working sessions will be on the same day/time as your bi-weekly lessons/group coaching to make things easiest].
✔️All the extras mentioned above are included in the price of the mastermind: a custom session to create your guiding principles for your biz, an Insta grid redesign with Canva templates for you to use, a Facetime photo shoot at the location of your choosing, and a Human Design energy blueprint reading.
✔️Your mastermind group will have 10-12 women in it, so we’re all obvs gonna be besties.
YOU ALSO GET:
✔️Access to a group Voxer chat to build community, create ride-or-die connections and get some coaching from me.
✔️A dedicated Coach Icon Mastermind course area where you will be able to access all replays, worksheets and workbooks, extra resources and bonuses.
✔️Full access to my Instagram Coach Camp training program [which is not avail anywhere else right now] to ensure you are killing it on Insta from here on out. [$1497 value].
🌟 We get started the first week in May, 2021. The investment is going to be $6,997 with a 3-month payment plan option. There is also a VIP option available that includes three 1:1 meetings with me throughout the program for $8497.
I Get It: You Wanna Apply So Hard RN It Hurts
Cool, this is exactly what it's gonna look like👇
🌟I'm full on obsessed with getting you to coach icon status🌟
How Much Does this Coach Icon Mastermind Thang Cost??
COACH ICON MASTERMIND
$6997
ONE-TIME PAYMENT
✔️ 3-month group coaching program
✔️ Bi-weekly group coaching calls with 💣 biz-shifting lessons
✔️ Bi-weekly co-working sessions [w/homework!]
✔️ Intimate Group Voxer chat
✔️Access to Instagram Coach Camp
EXTRAS [included in price]:
✔️ Individualized Guiding Principles Session
✔️ Custom Instagram grid redesign w/ Canva templates
✔️ Human Design Reading
✔️ Facetime photoshoot
❤️
Payment plan option = 3 monthly payments of $2400
**click on the application button and once you're approved you will be sent a link to purchase your spot
BADASS UPGRADE
$8497
ONE-TIME PAYMENT
⭐️ Three 60-min 1:1 coaching sessions so you-n-me can work directly on YOUR biz together ⭐️
✔️ 3-month group coaching program
✔️ Bi-weekly group coaching calls with 💣 biz-shifting lessons
✔️ Bi-weekly co-working sessions [w/homework!]
✔️ Intimate Group Voxer chat
✔️Access to my Instagram Coach Camp program
EXTRAS [included in price]:
✔️ Individualized Guiding Principles Session
✔️ Custom Instagram grid redesign w/ Canva templates
✔️ Human Design Reading
✔️ Facetime photoshoot
❤️
Payment plan option = 3 monthly payments of $2875.
**click the "apply now" button below and once you're approved you will be sent a link to purchase your spot.
🔥 I WANNA ANSWER ALLLL YOUR BURNING QUESTIONS 🔥
When does the Coach Icon Mastermind start? How long does it run for?
✔️ There will be two groups for the mastermind. You will be able to choose the day/time that works best for you for our weekly sessions:
Wednesdays at 1pm EST / 12pm CST / 11am MST / 10am PST [starting on May 5, 2021]
OR
Thursdays at 4pm EST / 3pm CST / 2pm MST / 1pm PST [starting on May 6, 2021]
This mastermind is a 3-month program, so May, 2021 will be month 1; June, 2021 will be month 2; and July, 2021 will finish up month 3.
Are there meetings every week? How long are our sessions? What if I can't make every session live?
✔️ Yes...we're gonna be meeting every week!
We will alternate between a training/group coaching session one week, followed by a co-working and implementation session the following week. I don't want to just teach you shit and then leave you on your own to figure out how the hell to implement it.
Every meeting will be recorded and loaded into our special mastermind hub within 24 hours, so you can always catch up if you can't make it live.
Having said that, you will DEF get the most out of this program if you can try to make it live to as many sessions as you possibly can.
Our training/group coaching sessions will typically be around 90 mins, while the co-working sessions will be 60 minutes.
How many women are going to be in this mastermind?
✔️ I want to keep our groups lean and mean to make sure that everyone gets so QT with me *and* with each other.
So each group is going to have between 10-12 women.
WTF is this Voxer group thing?
✔️ Voxer is a mobile app that I use with all of my 1:1 clients and so I wanna use it with my mastermind chicks too.
It's kind of like an Insta voice DM, but there is no annoying 1 minute time limit. So we can leave messages back and forth for each other and actually work through some real deal shit.
I will be in the group every week for our entire 3 months together and you will be able to connect with, brainstorm with, and chat with all the other women in your mastermind via your Voxer group.
Tell me more about these "Extras"
✔️ Good question, amiga.
You can scroll up a smidge to the "I've never seen anyone else do this before in a mastermind" section for way more scoop.
But basically, I wasn't cool with simply offering "guest experts" during our mastermind. I mean, sure: guest experts can be cool-n-all, but I wanted to make sure you were getting something WAY juicier.
So I curated a group of my favorite-y fave female badasses, all of whom I KNOW are going to make a gigantic difference in your business.
First: you're going to create a set of your own Guiding Principles for your business along with your mission statement. This isn't just some b.s. "tell me your why" sort of shit, either.
You are going to work with meaningful branding expert Christina-Laurin Stephens to co-create custom, unique principles for exactly the sort of business you wanna create out in the world.
This process is deep, game-changing, and ridiculously impactful to everything you are doing.
Then, you are going to work with Rachel Onojafe to understand your own Human Design and astrological energy, and how this should be translated into the sort of business you create.
You're going to get a better understanding of the sorts of things that will and won't work for you [we're talking offers, programs, social media, etc], and you're going to come up with a ridiculously deep understanding of how you work best and what sort of biz is going to be dreamiest for you.
Uhm, yeah: that's not it though.
Then you are going to work with my fave branding and design magician, Jess Jacques. Jess is going to completely redesign your Insta grid from top to bottom and give you a bunch of templates [using your own branding, colors, fonts, etc] that you can reuse again and again as you are building your empire and branding yourself as an icon.
Annnnnd, you are also going to get a Facetime photoshoot in your own home with a ridiculously talented photographer. I don't want you stuck using selfie pics for the rest of your life, cause Icons need some bombass photos, obvz.
Best of all: EVERY SINGLE one of these crazy extras is already built into the price of your mastermind. Whoop, there it is.
How much is this mastermind? Is there a VIP option? Do you offer payment plans?
✔️ The Coach Icon Mastermind costs $6,997.
There is a VIP option which gives you everything included in the mastermind [yep, all the extras too] as well as one 1:1 session with me per month for the three months we are together. That option is an additional $1500 and is priced at $8,497.
There is a 3-month payment plan available for 3 monthly payments of $2,400 and a 6-month payment plan with 6 monthly payments of $1,217 for the regular mastermind option.
For the VIP option, you can choose between 3-monthly payments of $2,875 or 6 monthly payments of $1,455.
The 6-month payment plan is ONLY available to my besties on the waitlist, FYIzers.
Is this mastermind just for coaches?
✔️ Ok, so let's talk about the word "coach."
Cause there are straight up coaches, and then there are service providers who might not exclusively coach, but there is DEF a coaching element to their biz.
This was me back when I was an interior designer. Ppl thought that they were hiring me to decorate their house...and they were. BUT, I also did a hell of a lot of coaching as well as part of my job.
So yeah, I think that there are a lot of "coaches" out there who just don't call themself a coach [Virtual assistants, graphic designers, nutritionists and chefs, etc]. If you are someone who is helping people, want to be viewed as a thought leader in your industry, and are looking to make an impact on people's lives, you are probably in the right spot.
Before you submit your application, I wanna have a lil chat...
I'm so friggin excited that you're thinking about joining my Coach Icon Mastermind crew! But before you go ahead and click that lil button to get your name on the list, let's make sure that you-n-me are cool...
✔️ I want to be crystal friggin clear about my values: BLACK LIVES MATTER. If you can't say that out loud, I do not want your money.
✔️ If you voted for Donald Trump...or support him even a teensy little bit, I do not want your money.
✔️ If you DO NOT support equal rights for the LGBTQ community, I do not want your money.
✔️ If you DO NOT believe in science, refuse to wear a mask during this pandemic or have ever posted bullshit like "free your face," I do not want your money.
Basically, If you feel anything aside from wanting to fist pump and scream "FUCK YES! to everything I said above," then you-n-me are not a match.
Please don't invest in my services or any of my programs, cause I'm DEFINITELY not the coach for you.
Still here? Ok, cool...let's go build some mother effin empires together!
⭐️ One more thing: If you're a Black woman or someone from a traditionally marginalized community who’s trying to build your online biz—and you’re hella excited to do this program but you can’t invest in it right now, please reach out to me via DM on Instagram [I'm @ericareitman]. I have scholarships and extended payment plan options that I’m excited to chat with you about.
This program is mos def NOT just for everyone🤷🏻♀️
I'M LOOKING FOR CHICKS WHO ARE:
✔️ At that “messy middle” stage of their business...you’re not brand new, but you also haven’t totally figured shit out on your own and you’re ready to stop trying to go at all this shit by yourself.
✔️ Ridiculously comfortable telling it like it is. You know what works and you know what doesn’t and you’re not down for sugar coating shit like you’re friggin Willy Wonka [ok, you might need a hand embracing this full throttle, but you’re finally ready to embrace this side of yourself].
✔️Opinionated and proud of it. You’re always the chick who does things your own way, with your own flair, and your own "extra-ness", and you’re really friggin sick of feeling like you have to apologize for it.
✔️ Ready to put on that VIP bracelet so you can skip to the front of the line, uplevel the shit outta your biz, and cheer on your new biz besties along the way.
You-n-me are vibin', cause I'm guessing you're feeling like you've NEVER been such a good fit for a program before in your whole life?
I know that you're ready to step up to the plate and be a motherfucking thought leader. I know that you don’t quite feel like you’re there yet, but I ALSO know that you’re like 11 seconds away from blowing up with the right type of push [ON WEDNESDAYS WE WEAR PINK].
Yep, you're ready, willing and excited to create a biz that stands out from the crowd, connects with your dreamiest, unicorn, puppy dog eyelashes clients, and makes all the basic b’s jealous.
By the time we’re done, you’re gonna be so “extra” loud-n-proud, you’re gonna be printing this shit☝🏻 on t-shirts and motherfucking mugs.
**THIS MASTERMIND KICKS OFF IN MAY, 2021...BE THERE OR BE SQUARE ◼️
